EMMA RADUCANU has been warned that she is in danger of losing her huge sponsorship deals.
The tennis star made a name for himself with a shocking victory at the 2021 US Open.
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Emma Raducanu threatens to lose her sponsorship Credit: Getty
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Raducanu signed numerous sponsorship contracts Credit: Rex
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Raducana loves Porsche – and it helps that they sponsor her Credit: Instagram
Raducanu, 22, was expected to continue that success and become one of the best players in women’s tennis.
As a result, she has landed many deals and endorsements for brands.
Raducanu was the seventh highest paid female athlete in 2024 despite being hampered by injuries.
She withdrew from the Hong Kong Open in October due to a ligament injury in her foot.
Sportico claims the star earned £9m from sponsors including Porsche, Tiffany & Co., Dior, British Airways, Evian and Vodafone.
Sports finance expert dr. Rob Wilson believes the sponsor could start to drop her if she doesn’t rediscover her winning form.
He told OLGB: “But if he doesn’t start winning games, if he doesn’t go deep into tournaments.
“He will really struggle to renegotiate or renew any of those commercial endorsements, and his career could be over in its infancy.
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“Which would be a great shame because she is an extremely talented person and also very valuable to the market.
Raducanu aims to return to the top of the tree in 2025.
Emma Raducanu suffered a terrible fall during the Wimbledon clash
She hired the former No. 1 tennis player in the world Maria Sharapova and fitness coach Yutaka Nakamura in her team.
She told the Telegraph: “I think he’s going to help me really explore how far I can go, like, athletically.
“That’s my great strength that I haven’t even come close to fulfilling.
“I think I can become one of the best athletes in tennis.”
Raducanu’s support and sponsorships
Here’s a look at some of Emma Raducanu’s recommendations…
- British Airways – £1 million
- Sports Direct – unknown
- HSBC – Unknown
- Evian – Unknown
Raducanu’s sponsorship deals have not always gone smoothly.
As part of her deal with Porsche, she received a £125,000 911 Carrera GTS Cabriolet.
However, Raducanu saw her pride and joy taken away after the company “took it back.”
The Daily Mail quoted one of her associates as saying: “Emma no longer has a Porsche.
“They took it back. It used to have a place of honor in her home.”
A Porsche spokesperson later confirmed that this was the case, with the company handing out cars on an ad hoc basis.
The following month, Raducanu posted a picture of a new Porsche in a parking lot, after the luxury carmaker seemingly handed him a new one.
Will Raducanu win another Grand Slam?
Joshua Jones
Raducanu was hailed as the new queen of British tennis after her triumph at the US Open, a poster girl – and some of the world’s biggest brands wasted no time in snapping her up with lucrative endorsements.
But those fairy-tale two weeks in New York in 2021 seem to be a long time ago and the mood around Raducanu is now quite negative.
Since then, she has been plagued by injuries as her body struggles to adjust to the demands of professional tennis.
However, one question remains on everyone’s lips, from ordinary tennis fans to experts to accountants at Dior, Tiffany and Porsche…
Will Emma Raducanu win another Grand Slam?
Raducanu has already achieved more in her tennis career than anyone could have expected from her, she has treated British tennis fans to the most fantastic sights in 2021 and she has prepared herself financially for life by taking advantage of the significant opportunities that have come her way.
But if he wants to win again, then 2025 is absolutely critical.
She has reached a pivotal point in her career and the decisions she makes over the next 12 months could determine how the rest of things play out.
She showed that she is a player in shape who feeds on rhythm and gives the best results with recent victories behind her, which were embodied in 2021.
But for all that to happen, Raducan has to want it, he has to have that fire and hunger.
She can definitely win again and we would all love to see that.
Read the full story on Raducanu’s hopes for another Grand Slam success.
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Source: HIS Education