Eva Longoria Talks Not Growing Up with the ‘Pressures of Social Media’ and Finding Her Self-Worth (Exclusive)

Eva Longoria’s relationship with beauty is more than deep.

Ahead of the L’Oréal Paris Women of Worth event, the director and producer opened up about growing up without the pressure of social media and finding self-worth from within.

“For me, I was lucky that I didn’t grow up in the age of social media. I never had the relationship with beauty that I think a lot of young girls grow up with, especially today, under pressure and comparison and trying to keep up with these often unattainable images,” Longoria, 48, tells PEOPLE.

Growing up with her sisters, the actress and director also felt empowered by the women around her.

“I come from a family of independent, strong women. I didn’t have to look far for those role models,” she says.

“My mom raised four girls, one child with special needs, had a full-time job, had dinner on the table every day at six, was at every band practice, cheerleading practice, everything,” Longoria adds. “And so for me, it’s like, ‘Wow.’ I always think, ‘I’m not doing enough in my life!'”

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Now, after nearly 20 years with L’Oréal Paris, Longoria has loved watching the evolution of makeup and skin care products. But most importantly, the brand’s iconic tagline, “Because You’re Worth It,” has become something Longoria lives by.

“It was a mantra and a call to women to look at their lives and take inventory of everything in their lives that you add value to. [It’s also] recognizing your self-worth and your relationships and your work and your marriage and your society and your community,” she says.

She continues, “That’s what I’ve always loved about this brand. It’s always been less about selling lipstick and more about finding your own self-worth.”

Eva Longoria.

Steven Simione/FilmMagic

So it’s only fitting that she was “blown away” by this year’s Women of Worth honorees, joining 170 previously recognized women over the course of the brand’s 18-year initiative.

“They are truly the hardest working women in the world and these awards put the spotlight on the work they do.”

At the event, Longoria presented awards to two honorees: Shrusti Amula of the Rise N Shine Foundation and Sophia Kianni of the Climate Cardinals

The rest of the class includes Judaline Cassidy of Tools & Tiaras, Carin Forin of Twilight Wish Foundation, Estefanía Rebellón of Yes We Can World Foundation, Tonya Sandis of Free2Luv, Sonia Su of Kits to Heart, Mariya Taher of Sahiyo US, Samantha Wettje of 16 Strong Project and Stephanie Woodward of the Disability EmpowerHer Network.

Longotia praises both for making big changes.

“Shruti planned and implemented a composting program that was actually adopted by her state for use in schools. Her effort that she started diverted a hundred thousand pounds of food waste from incinerators, and instead just redistributes that food to homeless shelters, food banks. That is an insane difference.”

Sophia then founded Climate Cardinals, the largest youth-led climate nonprofit making climate resources more accessible to non-English speakers. And she gained international recognition. She was named the youngest adviser to the United Nations, and she has achieved so much.”

Eva Longoria, Aja Naomi King, Camila Cabello, Andie MacDowell and Helen Mirren at the L’Oréal Paris Women Of Worth 2023 event.

Gregg DeGuire/WireImage

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Longoria shares her valuable takeaways: “You don’t have to be rich and famous to make a difference.”

“I think it’s a big misconception and a myth like, “I can’t be a philanthropist because I’m not famous. I don’t have enough money.” All of these women we recognized tonight are women who saw injustice. They are extraordinary women doing extraordinary things.

“They wanted to make a difference in their community, in their world, and they became the change they wanted to see.”

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Source: HIS Education