Gatorade unveils upcoming beverage option.
Earlier this week, the beverage company announced that in early 2024 it will release a flavorless water product, to be known as “Gatorade Water.”
Described as an “electrolyte with added refreshing and tangy flavor,” Gatorade water will be “purified in a seven-step, enhanced filtration process” and “contain 65 mg to 90 mg of sodium (electrolytes) per bottle, with zero calories, carbohydrates or protein “, according to the company.
Gatorade said its upcoming product will be “competitively priced” and available in a variety of sizes, with bottles made from 100 percent recycled plastic.
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Gatorade water.
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“Gatorade Portfolio continues to play a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market,” said Mike Del Pozzo, president and general manager of Gatorade Portfolio, in a statement.
“Gatorade Water will bring the trust and credibility of the Gatorade Bolt to the water aisle, adding flavorless alkaline water as another solution for active people,” he continued.
Meanwhile, Emily Boido, senior director of marketing at Gatorade, added in a statement of her own: “Today’s athletes and active people are looking for solutions not only in the heat of performance, but throughout the day. Gatorade Water is a direct result of this consumer need.”
She continued, “With the launch of Gatorade water, we’re bringing active people an unflavored alkaline water option that’s infused with electrolytes for a refreshing, fresh taste and comes from a brand they trust.”
Categories: Trends
Source: HIS Education