Goldie Hawn Joins Kids Kate and Oliver Hudson and Their Children for Cozy SKIMS Campaign: 'Family Holiday Card'

Talk about a multi-generational moment!

On November 7, Goldie Hawn and her children Kate Hudson and Oliver Hudson were announced as the campaign stars for SKIMS’ new holiday campaign.

The Hudson family is joined by their significant others — Kate’s fiancé Danny Fujikawa, Oliver’s wife Erinn Bartlett and their children. The How to lose a guy in 10 days The actress, 45, is mother to sons Ryder, 20, and Bingham, 13, and daughter Rani, 6 (her first child with Fujikawa), while Rules of engagement the actor (48) and Bartlett have sons Wilder (17) and Bodhi (14) and daughter Ria (11).

(Left to right) Erinn Bartlett, Kate Hudson and Goldie Hawn for SKIMS.

Courtesy of SKIMS

Photographed by Harmony Korine, the shoot features the beloved Hollywood family dressed in matching flannel pajamas and rompers included in 150 limited-edition styles from the SKIMS Holiday Shop, featuring loungewear and sleepwear from the Fleece, Pointelle and Cozy collections.

In the group photo, they all wear matching forest green PJ pants, with Hawn, 78, in a monochromatic look front and center. Another group picture shows just the girls and women resplendent in Fair Isle patterned sets.

Kate and Fujikawa pose in their own family photo, wearing black and red flannel pajamas in the cozy setting of a library.

Kate Hudson family SKIMS campaign

Kate Hudson with her children and fiancé Danny Fujikawa for SKIMS.

Courtesy of SKIMS

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“For me, the holidays are all about family time, so shooting this campaign and soaking up these magical moments with my kids and grandkids is just the best!” Hawn said in a press release. She is also delighted with the cozy and soft holiday collection, in which she will “live throughout the season”, especially at pampering time.

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“It was so much fun to mix and match with my kids and I know these pieces will make our holiday moments even more enjoyable,” said Kate, also taking to Instagram to let everyone know that the campaign will absolutely be her “family holiday card “.

Oliver shared, “SKIMS made it so easy to get the whole family together in matching outfits this year! The pieces are comfortable and festive without compromising on style. Everyone’s happy – no one struggled.”

Tate McRae A sled in the new SKIMS holiday campaign in the selection of sexy underwear and Cheeky Intimates

The latest installment of SKIMS’ holiday initiative continues a “touching tradition” the company began in 2021. Tate McRae was recently named the star of the October holiday campaign. Previous family ads have starred Snoop Dogg, as well as Patrick and Brittany Mahomes and their children, daughter Sterling Skye and Patrick “Bronze” Lavon.

“We design our holiday collections to be iconic and full of surprises, but at the heart of it we want to create a sense of family that is appealing. The magnetic and playful energy of the Hawn/Hudson family truly radiates throughout the campaign, adding warmth to the collection,” said co-founder SKIMS- and Kim Kardashian.

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Goldie Hawn, Kate and Olivier Hudson family SKIMS campaign

Hawn-Hudson Family for SKIMS.

Courtesy of SKIMS

Kate Hudson reveals ‘fun, silly’ holiday tradition that has her family ‘screaming’

In 2022, Hudson revealed to PEOPLE the fun holiday rituals she and her family love to celebrate.

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“[A] The Fujikawa tradition is to put the gift card in a big thing, a huge ball wrapped in newspaper and stuff inside,” she said. “We sing a song, pass the ball really fast, and then you have to rip it apart as fast as you can while the song starts again don’t advertise. It’s a really fun, silly tradition and everyone screams.”

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