Barbie fans take a closer look at Jacqueline Durran’s colorful costumes.
As the blockbuster debuts on Digital Tuesday, Warner Bros. Pictures shared a behind-the-scenes clip exclusively with PEOPLE, in which director Greta Gerwig, Durran, and actors Margot Robbie and Ryan Gosling discuss the process behind the costumes for the film.
“I think Rule 1 of Barbie Earth is to always have the right clothes,” says Gerwig, 40. Durran adds, “It’s pretty hard to know how to approach that because the character is Barbie, and Barbie can be anything. It can represent any person, any profession, anything.”
The clip features footage of Durran working with Gerwig and the set of Barbie in Barbie Land, as well as various sketches of what became the character’s final costume in the film.
“Especially in this movie, the costumes are everything,” says Gosling, 42. “Unless you’re dressed for it, you’re not going to do it. A meme has just been posted that says ‘Barbie costume designer deserves a free pass to heaven.’ I agree.”
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Margot Robbie in “Barbie”.
In the clip, Durran explains how the production purposely designed each Barbie’s costumes to make the characters different from the people depicted in the film.
“The main thing that differentiates Barbie from people is that every time you see Barbie, she’s fully dressed for a purpose,” notes Durran.
Gerwig says, “The only thing that really helped was the big details, like big buttons, big earrings, big necklaces. There’s something about that big chunkiness that makes her look more like a doll.”
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Courtesy of Warner Bros. Pictures
Durran — who won an Oscar for her work on the 2012 films Anna Karenina and Gerwig’s 2019 film Little womanamong a total of eight nominations — worked with each actor portraying Barbie to create a unique look for each character.
“Each of the actresses would choose something that would bring out her character. In a way, what we’re talking about is how would you like to present yourself as a woman,” Durran says in the clip. “So each person had to have input into what that would be.”
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Kingsley Ben-Adir, Ryan Gosling and Ncuti Gatwa in “Barbie”.
Durran told PEOPLE in August that she wanted to make BarbieThe costuming appears “timeless” to capture the entire history of Mattel’s iconic doll brand.
“I start with 1959, obviously, then there’s the beach, which is heavily influenced by the early ’60s. And then there’s the mini dress, which is also a bit ’60s,” she said at the time.
“I tried to set up the idea that we’re going through time, but at the same time I wanted the time passing to connect to Mattel’s past. I was looking at what Mattel had done in ’62 or ’65 or ’70, and trying to connect the themes of Mattel and fashion and stories.”
Barbie, still playing in theaters, is now available to own digitally.