Dubai Bling offers a glimpse into the dazzling lives of some of the City of Gold’s richest residents.
Dubai has earned a reputation as a hub of wealth and luxury — a status brought to life by the cast of Netflix’s Dubai Bling. The reality series follows the extravagant lives of the city’s elite, featuring figures like businessman Ebraheem Al Samadi and social media influencer Farhana Bodi.
Season 3 premiered on Jan. 8, introducing two new money-making powerhouses to the mix: media mogul Mahira Abdel Aziz and businesswoman, singer and actress Jwana Karim.
From jet-setting vacations and exotic resorts to luxurious cars and designer fashion, the reality show offers a front-row seat to their extravagant lifestyles and their drama-filled relationships.
But, how did the cast of Dubai Bling build their fortunes in the first place? Here’s everything to know about the businesses and careers of the Dubai Bling season 3 cast.
Ebraheem Al Samadi
Ebraheem Al Samadi attends the Netflix celebration of ‘Dubai Bling’ at the INTI Edition on Oct. 20, 2022, in Dubai, United Arab Emirates.
Neville Hopwood/Getty
Ebraheem Al Samadi is reportedly worth over $50 million as of 2022, according to Arabian Business. He was born in Kuwait and raised in the U.S., where he started his career as a businessman at a young age.
According to Entrepreneur Middle East, he began selling thrifted clothing and items on eBay at 14 years old — an endeavor that earned him one of eBay’s 1000 Power Sellers awards.
In 2015, Samadi acquired Forever Rose London and moved the business to Dubai, where it grew into a $21 million luxury brand, as he told Grazia Pakistan in August 2024. He is now the founder and CEO of the Forever Rose Group, which specializes in selling long-lasting flowers, per the company’s website, and has multiple cafes.
“My main inspiration for becoming an entrepreneur was the drive to support my family and create a positive work environment,” Samadi told Grazia Pakistan.
Zeina Khoury
Zeina Khoury takes a selfie in an elevator in December 2024 in Egypt.
Zenia Khoury/ Instagram
Zeina Khoury is a real estate mogul who has built her fortune through multiple endeavors. She has been the president of Zed Capital Real Estate since October 2023, according to her LinkedIn, as well as the founder of fashion startup brand I Am The Company since February 2023.
Khoury previously spent 11 years as the CEO of High Mark Real Estate Brokers, where she managed a portfolio of high-end properties for Palazzo Versace Dubai and D1 Tower among other luxury properties in the city.
She received a robust business education, starting with a bachelor’s degree in business administration from Notre Dame University – Louiaze (NDU). Khoury then went on to take classes at Columbia Business School and University of Pennsylvania’s Wharton Online school, before receiving an executive master’s degree in business administration and management from London Business School (Dubai) in 2022.
In October of that year, Khoury told Fact Magazines that although she thinks of herself as a “successful person,” she usually lives “a very modest life.”
“I love fashion, I love nice things, but Dubai Bling made me go all out,” Khoury said.
Loujain Adada
Loujain Adada celebrates the holidays in December 2024.
Loujain Adada/ Instagram
Loujain “LJ” Adada told Ccercle in December 2019 that she comes from a “simple background and family.” The Lebanese model and television host was born in California before moving with her family back to Lebanon.
Adada did her first magazine advertisement shoot at 14 years old, which sparked an interest in photography. She went on to take some courses in fashion design, while also getting modeling offers — but not for the runway, as she told Ccercle that she was deemed too short.
At 21 years old, Adada was offered to host Energy Spin Magazine on MTV Lebanon, which turned out to be a pivotal turning point in her career that led to multiple television opportunities.
In 2012, she married billionaire Walid Juffali, per Arabia Weddings. Adada told Ccercle that she decided to put her career on hold to focus on building her family, and they welcomed two daughters together, Talia and Lana. Juffali was diagnosed with cancer during her second pregnancy and died two months after Lana was born.
Safa & Fahad Siddiqui
Fahad Siddiqui smiles with wife Safa Siddiqui in a photo together in February 2024 in Dubai, United Arab Emirates.
Safa Siddiqui/ Instagram
Safa and Fahad Siddiqui are one of Dubai Bling’s power couples. Originally from the United Kingdom, she told Fact Magazines in October 2022 that she moved to Dubai to “make money. Lots of it.”
Safa shared more about how she made that dream into a reality, saying, “I was smart with my money, I invested it a lot and would reinvest, reinvest, reinvest. I also love diamonds. But I don’t buy my own diamonds, my husband does.”
According to Victor Magazine, she studied commerce and management, which led to a real estate career before following her passion for fashion and starting her own label.
In August 2023, Safa told the outlet that although she took four years off of work after she got married, creating her fashion line showed her that it was important to “keep yourself busy and follow your dreams.”
According to a Netflix press release, Safa has the “full support” of her “enterprising and highly successful” husband Fahad. Per his LinkedIn, Fahad has been the executive director of the Siddiqui Group of Companies since 2011 and the managing director of Indo Rise General Trading LLC since 2012.
Mona Kattan
Mona Kattan and husband Hassan Elamin attend the grand opening of One&Only One Za’abeel in February 2024 in Dubai, United Arab Emirates.
Cedric Ribeiro/Getty
Mona Kattan boasts a diverse range of titles, including entrepreneur, investor, board member, public speaker and mentor, per her LinkedIn profile.
After receiving a bachelor’s degree in finance from American University of Sharjah in 2008, Kattan began her career at Johnson & Johnson and DBS Bank. She then entered the beauty space, co-founding Huda Beauty alongside her sisters, Huda and Alya.
Since then, Kattan has become an investor in The Luxury Closet, Inc., Kitopi, Humantra and Fresha.
The businesswoman is now most known for being the founder and CEO of Kayali Fragrances, a luxury brand whose “goal is to make everyone feel like royalty through the power of self love and fragrance,” according to her LinkedIn.
Farhana Bodi
Farhana Bodi attends the Armani Beauty Passione Party during the 81st Venice International Film Festival at Arsenale on Aug. 31, 2024, in Venice, Italy.
Daniele Venturelli/Getty
Farhana Bodi is a social media influencer, known for “sharing her lavish life” with her millions of followers, per Netflix’s press release.
The internet star has also made waves as a model, showing off her looks on the Cannes red carpet and at London Fashion Week, according to Gulf News.
“Since I was a baby, I was so passionate about fashion, beauty, lifestyle,” Bodi told the outlet in August 2022. “If there was any modelling contest or fashion show in school, I would be the first one to enrol or sign up.”
Her passion and dedication to the field led her to receive a Global Indian Fashion Icon Award in December 2024.
Bodi expressed her gratitude for her role as a social media influencer in the Gulf News interview, saying, “I love my life and my job.”
“I am so grateful for this Instagram platform,” she added. “As a content creator, I am in a dream job where I get to travel and stay in the most luxurious hotels in the world. I am so grateful when I wake up every day.”
Additionally, per L’Officiel, Bodi is the founder of I Am Woman Of The World, a company that connects brands and clients in hopes of empowering women.
Marwan Al Awadhi & Danya Mohammed
Danya Mohammed and DJ Marwan Al-Awadhi attend the Netflix celebration of ‘Dubai Bling’ at the INTI Edition on Oct. 20, 2022 in Dubai, United Arab Emirates.
Neville Hopwood/Getty
Widely known as DJ Bliss, Marwan Al Awadhi has built his brand and fortune as a premiere entertainer throughout the Middle East. According to his website, he began to DJ in the late ’90s and rose to fame as the years went on, later earning the “Palm DJ of the Year” award and earning a spot at London’s Ministry of Sound.
In the early 2000s, he took his DJ talents to the screen, transitioning to television and becoming the host of That’s Entertainment on Dubai One. Awadhi continued to grow his empire, diving into music production and launching Bliss Inc Entertainment.
Meanwhile, his wife, Danya Mohammed — otherwise known as Diva Dee — embarked on her entrepreneurial journey in 2013 by launching the hat brand BYD, as noted in the company’s Instagram bio.
During an August 2023 appearance on The Up and Coming, Mohammed called herself a “self-made” woman, crediting a pivotal trip to New York during her final year at university as the catalyst for her business ambitions.
“Everyone’s starting their own business, they were out there hustling,” she said. “I was so motivated by them that I was like, ‘You know what, I’ve always had this passion of streetwear and caps.’ ”
Mohammed has continued to grow her portfolio and launched a YouTube channel, where she posts vlogs about makeup, beauty and travel. “I wanted to express my creative side,” she said.
The businesswoman then went on to launch Bicnic, an event-planning company specializing in curated beach set-ups. More recently, Mohammed teamed up with her Dubai Bling costar Samadi in December 2023 to open The Besties Café, an eatery in the Al Seef district, per Curly Tales.
Jwana Karim
Jwana Karim poses for a photo at a friends’ wedding in November 2024.
Jwana Karim/ Instagram
Joining the season 3 cast is Jwana Karim, who can be seen on her Instagram taking spontaneous trips around the world via private jet and hanging out with high-profile celebrities such as Kendall Jenner. She has made waves in both the entertainment and entrepreneurial world as a singer, actress and businesswoman.
Karim is most known for her hit song “Kol Al Hala,” as well as her roles in the television series Riches of the Desert and Sultana.
Now, she has multiple ventures in the events, business development and crypto currency space, according to Womenpreneuer, who also named her one of 2024’s 50 Under 50 Innovators.
Mahira Abdel Aziz
Mahira Abdel Aziz takes a selfie after judging the Mrs. World Pageant in January 2024 in Las Vegas.
Mahira Abdel Aziz/ Instagram
Another fresh face for season 3 of Dubai Bling is actress and television anchor Mahira Abdel Aziz.
According to Harpers Bazaar Arabia, the television star earned a degree in architecture and began her career in design before transitioning into journalism. Aziz worked as a business news correspondent for CNBC Arabiya, later hosting her own real estate program. She then went on to anchor the Morning Show on AlArabiya TV, eventually leaving to lead her own talk show on MBC.
Over the years, Aziz’s endeavors have also given her the platform to become a social media influencer, as she told Authority Magazine in February 2021.
“It was only natural for me to build a solid and wide social media fanbase along the way, when all these apps and pages started emerging, by riding the wave and immediately following International trends,” she said.
Categories: Trends
Source: HIS Education