If you decide to expand the set of marketing tools and stop at promotion in search engines, pay special attention to the search process of an optimization agency. How the website will work and how many customers or readers it will attract – it all depends on the qualifications of the team.
For those who are just choosing an SEO studio, we have prepared several useful recommendations. Our guide will help you start on the right foot in your search for an agency that will take you to the top of the search engines. Let’s dive in!
Why is it crucial to find a good SEO agency?
Search engine optimization is a complex process. For effective promotion, you should never stop. Search engine algorithms are constantly changing, so if you optimize a page just once, it will quickly leave the leading position. The reasons for this are the optimization of other pages, according to the latest trends. For the site to always be in the first results, it needs to be constantly monitored by experts, so it is crucial to hire a good SEO agency.
How to find the best SEO experts
Testimonials and customer recommendations
One of the most effective ways is to access recommendations from friends and reviews online. Referrals and previously established relationships are key reasons for those who are inexperienced with SEO services.
However, it is better to double check the information: find out what positions the reviewer page has for popular key queries. If it’s on the first page, the recommendation is justified.
Be sure to find out from the recommender exactly how the conditions for cooperation in an SEO company are met:
- whether deadlines are respected;
- if there are unspecified surcharges;
- whether all work reports have been submitted, etc.
Portfolio and cases
Any self-respecting marketing agency should have a section with examples of work done or achievements from other projects. For example, Mellow Promo has a Case Studies section that shows the results of their optimization work.
This is an important trust signal for potential customers that allows you to understand if the company is competent in the industry. If an agency has been able to do a good job for the clients you refer, chances are they can do the same for you.
Certificate of experience in this field.
Many agencies claim to be professional in every way. Of course, this is usually not true. Sign up for their email newsletter and look for a blog on the company website. Check how well the topics are exposed, is the content created by agency employees or is it just a copy of other people’s posts?
If an agency can offer case studies and post high-quality digital marketing articles on their blog, dispel myths, and explain complex things in simple terms, it’s a good sign that they’re really dealing with professionals who can develop and implement a strategy for promote your business.
Agency location
When choosing between specialists who work in your country’s market and contractors who are focused on the global market, it is always better to choose the former. Chances are, they are much more informed about the details of online business in a particular region.
It’s even better if the agency is located in your city because it allows you to meet face to face to discuss specific tasks or solve problems. Although distance is a secondary problem in our time, the main thing is the quality of work.
a set of services
Some companies specialize in a single specific area, such as SEO promotion, SMM, or contextual advertising. However, given the current level of competition, it is no longer enough to use a single Internet marketing tool to effectively use the Internet as a source of customer attraction.
You will need complex work in several areas at once, and it is important to make sure that an SEO company can provide it.
Strategies development
Each project requires its own approach, taking into account the capabilities and objectives of the client. A good SEO company can provide you with a strategy for how you intend to achieve your desired results and justify why that strategy is the right one. In this way, you will already understand what you can expect in the future and how the work will proceed at the beginning of the work.
regular reports
The availability of project reports allows comparing the results obtained after carrying out certain actions with indicators in previous periods. Once the work has started, you should receive monthly reports with important information such as changes in traffic, goals achieved or the number of transactions made, as well as a list of the work done during that period.
What guarantees does a good SEO agency give?
Strangely, you have to be careful in a situation where a contractor offers 100% success on the main requirements. Such guarantees cannot be given even by search engine experts. Therefore, if they promise you that you will be in the top three in a few days, refuse to cooperate. Experienced optimizers will show results within 3-6 months or more with a guaranteed landing on the first page.
Also, an honest and conscientious SEO company will certainly offer to enter into a contract. Study it well. Make sure the contractor’s obligations contain the same provisions as in the commercial offer. This way you will understand that the company does not make empty promises.
Categories: How to
Source: HIS Education