Google is the most popular search engine in the world and the main traffic channel for most websites. Promoting a website on Google is a long-term process because the visibility of a website depends on many factors. If you have completed all the technical steps, but you understand that your site is not progressing in the rankings, it is time to start implementing SEO strategies.
So what to do when the site is ready and your blog is waiting for attention? How to make your blog searchable? How to check if Google sees your page? Below you’ll find practical tips to answer these questions and help you improve your blog’s rankings. Let’s start!
6 best tips to increase the visibility of your blog
Once all the technical details are ready and your blog is up and running, how do you increase your website’s visibility on Google? Now you need to start the process of promoting your blog and improving your visibility on Google with SEO tips, so follow the proven ones to increase your site’s visibility.
Use Google Search Console
In order for Google to notice your site, it pays to use this online tool. This is an opportunity to make your site and its map more accessible to search engines. This is the first step to get your blog listed in Google search. In short, you’re telling Google that your page exists and it’s time to start indexing it and showing it in search results. But that’s not the only opportunity that Google Search Console is expanding.
Also, this tool is useful not only to start crawling the site, but it will allow you to understand what and how is happening on your site. For example, you can monitor your audience’s queries or notify Google about content updates so that it appears faster in searches.
Simplify site browsing
Search engines search all pages of a site, add new pages to the index and constantly update the profile of existing pages. The goal of every site owner or webmaster is to help search algorithms easily index the pages of the site. How to do it? Here are the highlights:
- Use keywords. This applies to elements such as meta titles, URLs, meta descriptions and image tags.
- Work on linking pages to each other. This allows search engines to crawl your site quickly while gaining authority.
- Continue indexing the scan. It is necessary to check whether all pages are indexed and whether there are gaps. You can use free online tools for this.
Create backlinks
Backlinks are always an important asset for the ranking of any site. So, link building promotion is a wise approach if you want to relaunch your blog. The more authoritative websites that link to your site, the higher your ranking will be.
To get backlinks to your site, you can use a hosting strategy. The bottom line is to find relevant partner sites, i.e. those from the same niche, and post a guest post mentioning your site. As a result, you will get a backlink as well as an influx of targeted traffic.
But it is worth remembering that it is necessary to prioritize quality resources in order for the strategy to be effective. In this case, quality prevails over quantity. If you need quick results and quality links, you can study the Adsy backlink service offer and choose the tactics that will best suit your business.
Increase page loading speed
In order to reach the top positions in the rankings, you should make sure that all pages of your site load quickly. Loading time should not take more than 2-3 seconds. How to do it? Here are the main guidelines to follow:
- reducing HTTPS requests.
- using fast hosting.
- image size optimization.
You can check your website’s page load speed using free tools, for example, such as UpTrends.
Optimize your content
Today, search engines pay attention to the quality of content because they strive to provide their users with the most accurate results. If you need more about content and email marketing, read this page. Therefore, in order for search engines to pay attention to your blog, it is worth working on creating high-quality content. What it’s all about Here are the main points to consider:
- the topic itself and the content should be perfectly coordinated without water;
- the user should always receive practical recommendations in addition to theory;
- the information you share and cite should be up-to-date and reliable;
- the text should be logical, structured and readable;
- the content should be unique.
Also, don’t forget the importance of keywords. At the same time, it is worth using them organically so that the text does not look like spam. Oversaturation of text with keywords can negatively affect rankings. When it comes to keywords, the key is to find a balance.
Use different types of content
In order for your blog to be attractive to both search algorithms and users, it is worth enriching your content. The point is that you need to take care not only of the textual content of your blog, but also consider other ways to engage readers, for example, creating infographics and video content.
Infographics are a handy visual tool that audiences love. Users can save this image and actively share it with other users. Also, when creating a quality infographic, other sites can use your image, which will increase the number of backlinks.
As for video content, they are gaining special popularity among users and search engines today. In terms of SEO promotion, search engines prefer those pages that have at least one video. This will allow you to overtake your competitors in the rankings and engage your audience.
To finish
To get your blog noticed by Google, it is worth putting in some effort and then promoting it day by day through different marketing channels. Correct all errors that prevent your blog from being properly indexed and work on SEO optimization so that the blog starts entering the top search results. It’s time to grab the attention of search engines and audiences, so feel free to do it now.
Also Read: 4 Types of Blogger Outreach Campaigns
Read more Author: Freddie George Education
Categories: How to
Source: HIS Education