It ends with us director and actor Justin Baldoni has hired PR crisis manager Melissa Nathan of The Agency Group amid reports of drama with the cast, including his co-star Blake Lively, a source familiar with the matter told PEOPLE.
The film, based on Colleen Hoover’s bestseller, premiered on Friday, August 9.
At the New York premiere on August 6, Baldoni posed for his wife Emily, but apart from the rest of the cast, which includes Lively, Brandon Sklenar, Isabela Ferrer and Jenny Slate. Baldoni also did not join the cast in introducing the film at the screening and was noticeably absent from other group promotional appearances, including the London premiere.
IN It ends with usBaldoni and Lively play a couple whose relationship turns violent.
Actor/director Justin Baldoni at the premiere of ‘It Ends With Us’ in New York on August 6, 2024.
Cindy Ord/Getty
Both Baldoni and Lively have credits behind the camera.
Baldoni and his production company, Wayfarer Studios, secured the rights to Hoover’s book in 2019, years before Lively’s cast was announced in January 2023, and he is credited as an executive producer.
Lively, who has a producer credit, praised her husband Ryan Reynolds for his creative input on the film.
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Blake Lively at the premiere of ‘It Ends With Us’ in New York on August 6, 2024.
Cindy Ord/Getty
Speaking at the premiere in New York, Lively said her husband wrote the pivotal rooftop scene between Lily and Ryle, her and Baldoni’s characters.
“The iconic rooftop scene, my husband actually wrote it. Nobody knows that but you now,” Lively said. Hey! News on the red carpet. – We help each other – she added. “He works on everything I do. I work on everything he does. So his wins, his celebrations are mine and mine are his. I mean, he’s everywhere in this movie.”
It ends with us Cast Drama Explained: What’s Going On With Blake Lively and Justin Baldoni?
Speaking to PEOPLE, the film’s screenwriter, Christy Hall, noted that a certain scene was “probably the hardest to tackle” because it’s “perfect in the novel.” She also said she didn’t know Reynolds had contributed dialogue used in the final version of the sequence, but noted a few new additions.
“All is not as it seems,” a source previously told PEOPLE. “There is much more to this story. The main actors and Colleen Hoover will have nothing to do with him.”
It ends with us it’s in theaters now.
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Source: HIS Education