Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys

Justin Bieber has taken his love for hockey to new heights!

The singer, 29, and his fashion brand Drew House collaborated with the NHL to design the jerseys players will wear for All-Star weekend in February. The lineup includes four jerseys — one for each competing team — and a variety of bright colors.

The NHL logo on the front of the red, blue, yellow and white jerseys looks like a drawing and is in the classic style of Drew House, which Bieber co-founded and owns with his friend Ryan Good.

It is one of the largest icons on an NHL jersey ever, standing 22 inches tall and covering the entire width of the jersey, according to a press release. Each jersey will also have a tag on the shoulder representing the player’s team.

The collaboration “brings a culturally relevant streetwear collaboration to the NHL All-Star Game while honoring the priceless traditions of each individual NHL team through the incorporation of a team patch on the shoulder,” according to the release.

The NHL and Drew House also teamed up with Adidas, the league’s longtime jersey partner. The brand’s director of sports marketing and hockey, Nic Corbett, called the collection “a special opportunity to go beyond conventional uniform design, seamlessly merging the realms of sport and youth culture.”

Justin Bieber’s Drew House Collaborates With Adidas on 2024 NHL All-Star Jerseys

Tyrell Hampton

Brian Jennings, senior executive vice president of the NHL, said the jerseys are “vibrant colors…both youthful and classic and offer the perfect complement to the young NHL talent that will converge on Toronto for this year’s NHL All-Star Weekend.”

In a statement, Bieber’s brand said the line was “created to share joy and create a sense of community, which was our vision when we designed the 2024 All-Star jerseys with the NHL and Adidas.”

“We are so excited to see you all in Toronto and bring the joy of Drew House to the ice.”

Justin Bieber’s Drew House Collaborates With Adidas on 2024 NHL All-Star Jerseys

Tyrell Hampton

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The All-Star jersey collaboration comes after Bieber and the league teamed up with Adidas to release a reversible alternate jersey for the Toronto Maple Leafs, a team the “Ghost” singer has long supported.

The jersey was released in time for the Maple Leafs’ Next Generation Annual Game in 2022, and Bieber said in a press release that he was “grateful to the Leafs for the opportunity to come together again to create something so authentic to the team and its fans.”

“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team and the passion of millions of fans is sewn into this Next Gen sweater,” he added in a statement.

Justin Bieber’s Draw House Collaborates With adidas on 2024 NHL All-Star Jerseys

Tyrell Hampton

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Bieber’s wife, Hailey Bieber, showed her man some love when the NHL collaboration was announced. On her Instagram Story on Saturday, she re-shared the NHL’s post, which included a photo of Justin, and wrote: “Eevvvverything!!”

Justin made no secret of his love for hockey – and especially for the Maple Leafs.

Hailey Bieber supports her boyfriend as Justin Bieber’s house releases 2024 NHL All-Star jerseys.

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In December, he and Hailey, 27, attended a Maple Leafs game against the Ottawa Senators at Toronto’s Scotiabank Arena and shared a photo of their sweet night out on Instagram. “Had fun last night at the next gen game with @mapleleafs,” the singer captioned the post.

The couple have spent many date nights at the ice rink since the beginning of their relationship in 2018.

Categories: Trends
Source: HIS Education