Lily Aldridge Is Back Modeling Victoria’s Secret Bras: ‘I’m an Aficionado, You Can Say’ (Exclusive)

Lily Aldridge probably wore thousands of Victoria’s Secret bras during her tenure as a model for the brand.

Since starting the company in 2009, she’s walked in nearly a dozen Victoria’s Secret fashion shows and starred in countless campaigns, so she’s a true bra pro.

“I’m a fan, you could say,” Aldridge, 38, tells PEOPLE with a laugh. – I know everything about them.

The model stars in another Victoria’s Secret campaign, out today, launching two new bras as part of the Body by Victoria family: the Invisible Lift Demi Bra and the Invisible Lift Minimizer Bra. Both are made to be light, smooth and supportive. And Aldridge’s favorite part: “maximum comfort, which is maximum me.”

Lily Aldridge for Victoria’s Secret.

Mikael Jansson

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Although she says she swears by Body by Victoria – after all, she’s worn them all – she reaches for the most comfortable bra she can find these days. She insists it will almost always be a Body by Victoria bra, but she especially likes the new Invisible Lift Demi Bra.

“Body by Victoria is always your everyday classic – they’re timeless,” she says. “They never go out of style and the new unlined ones are really nice because you get the same kind of support but without any padding. It’s really flattering to me.”

While it may be a universal truth among all bra wearers that they can generally be awful — “they don’t have to be!” Aldridge says — finding the right one for you means you can have what Aldridge has, maximum comfort. She is not here for anything that limits you, so they’ll be happy to point you in the direction of finding the same thing for yourself.

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“It’s all about really experimenting and having fun and finding the bra that’s right for you,” she says, making it clear that bras can actually be fun if you have the right one. “Now, that Body by Victoria has unlined options, which I think is great because I think it’s more comfortable and wearable all day.”

Lily Aldridge and daughter Dixie, 11, show off matching jewelery in rare look alike photos: ‘Favorite Girl’

Lily Aldridge, Victoria's Secret bra

Lily Aldridge for Victoria’s Secret.

Mikael Jansson

Aldridge stars in the latest campaign alongside Imaan Hammam, Devyn Garcia, Mayowa Nicholas and other Victoria’s Secret favorites, and the dream shoot took place in Mexico, which Aldridge was thrilled to be “taken away” with so many of her close friends.

A few years ago, she took some time off from the brand and tells PEOPLE that during those few years, she missed working with her fellow models the most, with whom she had become so close.

“It’s been such a wonderful journey,” she says of not just this shoot, but the many she’s done with the brand. “I just love being part of a team and the camaraderie.”

Lily Aldridge says daughter, 10, tried on her Met Gala look ahead of big event: ‘So excited’ (Exclusive)

Lily Aldridge, Victoria's Secret bra

Lily Aldridge for Victoria’s Secret.

Mikael Jansson

Although she stays true to the same basic underwear time and time again, what she wears on the outside is a completely different story. Her style, she admits, is all over the place – but in a good way.

“My style is always changing and constantly evolving, and I feel like style is so fun,” she says, adding that she’s not really into fashion unless it’s accessories. Aldridge prefers to stick to timeless pieces and play up her accessories instead.

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“What’s so fun about fashion is that you can play around and become different characters and express yourself however you want. But I love buying timeless pieces that I can keep as long as possible to pass on to my children one day.

Categories: Trends
Source: HIS Education

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