Limited Too is back!
On Monday, June 3, an Instagram account for the tween mall’s favorite store appeared, with the cryptic post “Share the Nostalgia.” In the days since, the account has posted six more photos.
While the first post featured a model wearing a Limited Too varsity jacket, the second post included a close-up of the jeans with the caption, “Rediscover the icon.”
Fans of the popular store that cemented itself in the culture of the 90s and early 2000s could not contain their excitement.
“Are you all going back to our malls?! Don’t play with my emotions,” read one comment on the initial post. Meanwhile, on another post, one user shared his hope that the store would return with adult clothing. “Everyone will be mad if there are no adult sizes,” he wrote. user.
On Sunday, June 9, the brand shared a photo of the young woman rocking her own Limited Too look, with the caption: “Stay tuned for the revival you never knew you needed…coming soon #LTD2.”
Once again, Instagram users begged the brand to return with adult sizes, while others were more excited about old accessories and smaller items like body spray.
Then, on Monday, June 17, the brand confirmed that it would be returning next month.
“Here to tell you that this is real. Launching in July. #LTD2,” read the last post on Instagram.
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Jessica Alba and Jessica Biel also modeled for the same Limited Ad: Check out the Epic Throwback
Limited Too was first launched in 1987 as a spin-off of women’s clothing store The Limited. It was a huge success early on, luring young girls with neon looks, faux fur, vibrant animal prints, matching sets, trendy school supplies, bubblegum furniture and adorable TV, music and movie merchandise — embracing current affairs shows like Lizzie McGuire and singers Britney Spears and Kelly Clarkson.
By 2006, however, the company had rebranded as Tween Brands, and two years later began closing stores across the country, according to Highsnobiety. The remaining stores were converted into Justice: Just for Girls, trans The Washington Post.
Those looking forward to the relaunch can follow on Instagram and on the brand’s revived website limitedtoo.com.
Categories: Trends
Source: HIS Education