McDonald’s Brings Its Anime Counterpart to Life With ‘WcDonald’s’ — Here’s What It Means

McDonald’s is ending the month with a makeover.

Starting February 26, the fast food chain is bringing its manga counterpart to life with its new “WcDonald’s” campaign. The makeover will offer anime fans more than 30 global packaging markets inspired by the manga, four short episodes and a new sauce.

As for the reason behind the campaign, Tariq Hassan, director of marketing and customer experience at McDonald’s USA, said it was a result of anime becoming “a big part of today’s culture.”

Wcdonald’s characters.

Courtesy of McDonald’s

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“We love that our fans have been inviting us to talk for years. The WCDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity while authentically bringing it to life in our restaurants for the first time in history,” said Hassan. in a press release.

According to the new sauce, fans can expect it to be “a combination of ginger, garlic and soy with the slight heat of chili flakes.” Called “Savory Chili WcDonald’s Sauce,” the fast food chain says it’s a sauce that reflects the “bold, dynamic spirit” of classic anime heroes.

Photo of the new WcDonald’s sauce.

Courtesy of McDonald’s

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The “WcDonald’s” experience will include packaging created by Japanese manga artist and illustrator Acky Bright.

Bright collaborated with the company to create manga-inspired packaging featuring characters from Donald’s Crew. The packaging should contain a digital code that will give customers access to the weekly digital manga published every Monday, from February 26th to March 18th.

The collaboration between Bright and McDonald’s came out of “honest love”.

Wcdonald’s logo.

Courtesy of McDonald’s

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“I had so much fun partnering with McDonald’s to help make McDonald’s a reality for manga fans who truly love the brand. From the details of the various Crew characters to the manga itself, I loved being able to use my artwork to bring a dynamic , the vibrant world of WcDonald’s for people around the world,” Bright said in a press release.

Fans in Los Angeles can also visit the first real-life McDonald’s on March 9-10. The immersive dining experience will include 360 ​​projection mapping, and reservations will open on OpenTable starting February 28 by searching for “WcDonald’s Immersive Dining Experience.”

Categories: Trends
Source: HIS Education