My Mom Has Trusted This $7 Mascara for Decades to Fill in Her Sparse Lashes — and for 15 Years, I’ve Loved It Too

Welcome to Generation Go-Tos, where we share products that are so good that we—and those we trust—use them for years.

It’s safe to say that everyone has a few regrettable beauty choices from high school, but one product has remained in my rotation ever since: My favorite mascara.

When I was 16 and browsing the makeup aisles, often hoarding my beloved black eyeliner that I’ve since retired, my mom introduced me to a trusty mascara she’d been using for 10 years: L’Oréal Paris Voluminous Original Mascara.

Mom was right: it was perfect from the first stroke, and I’ve been using it for 15 years. While it’s always been affordable, it’s even cheaper now — just $7 on Amazon

L’Oreal Paris Voluminous Original Mascara, $7

Amazon

Buy on Amazon $11 $7 Only my grandmother wore this brand of comfortable sneakers for decades — and I’m following in her footsteps

The mascara formula lives up to its name, adding volume to my lashes and increasing their length without clumping. Although I have naturally longer lashes, they often fall out, but this mascara lifts from my eyes, holding the curl I create with the eyelash curler all day.

It also comes off easily, so I avoid losing lashes during the makeup removal process at night. My mom and I aren’t fans of waterproof formulas and while some washable mascaras can flake and run on my face throughout the day, that’s not always the case here.

My mom, now in her mid-60s, is still a fan of this product. Over time, her once naturally full eyelashes became sparser. She puts on a coat or two of mascara, and her lashes look darker, longer, and revitalized.

L’Oreal Paris Voluminous Original Mascara in Deep Purple, $9

Amazon

Buy on Amazon $11 $9

Amazon shoppers are equally impressed—L’Oréal’s mascara has earned more than 74,000 five-star reviews. One self-proclaimed “mascara snob” said “it’s the best for drugstore mascara.” They explained that they had previously purchased high end $30 tubes of mascara until they tried this product and found the results to be very similar. “This is just as good. I have very sensitive eyes and it doesn’t irritate them at all,” they added.

If you’re looking for a mascara that really makes a statement, check out L’Oréal Paris Voluminous Original Mascara while it’s on sale to $7.

More beauty on sale at Amazon

L’Oréal True Match Lumi Glotion, $8

Amazon

Buy on Amazon $17 $8

Maybelline Instant Age Rewind Concealer, $9

Amazon

Buy on Amazon $11 $9

Cosrx Snail Mucin 96% Power Repairing Essence Serum, $17

Amazon

Buy on Amazon $25 $17

Categories: Trends
Source: HIS Education