Rihanna Is a Golden Goddess in New Campaign Launching Her as the Face of J'Adore — Watch

There is a new Dior queen in town!

Rihanna, 36, has been unveiled as the face of J’Adore Fragrance by Dior in a new short film released on Sunday, September 1, marking the next chapter for the fashion house as the singer replaces longtime muse Charlize Theron.

The beautiful campaign, directed by Steven Klein, was shot at the Palace of Versailles in France with Rihanna walking the halls of the iconic residence and tells the story of “a metamorphosis and a coronation, a fusion meeting between a pop idol and a legendary perfume,” according to a press release that got Vogue.

Playing her 2016 song “Love on the Brain,” Rihanna makes her first appearance in the film wearing a black belted jacket, pencil skirt, gloves and hat from Dior’s Fall/Winter 2023 collection, which she also wore at the Dior Haute show Couture in Paris Fashion Week in January.

Rihanna appeared in Dior’s film that launched her as the new face of the fragrance on September 1.

Christian Dior/Youtube

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Sporting black shades and a statement diamond choker, the “Diamonds” singer enters the palace’s golden gates. She tosses her Lady Dior purse on a chair as she crosses the decadent room to retrieve a bottle of J’Adore perfume from the safe.

Rihanna then changes into an embellished gold corset dress with a sheer cape and pearl necklace. With her blonde hair flowing behind her, the Grammy winner walks down the palace corridor in a similar fashion to her predecessor Theron, 49, in the actress’ iconic 2011 J’Adore campaign.

The film ends with Rihanna seemingly walking on water in gold heels as she mouths the campaign slogan to the camera: “Your dreams, make them come true.”

The singer replaced longtime ambassador Charlize Theron.

Steve Granitz/FilmMagic; Arnold Jerocki/Getty

Charlize Theron enjoys a rare outing with her daughter on August 7 as they sit front row at Dior’s pre-fall fashion show

Rihanna was officially announced as the new face of J’Adore in July. Her takeover from Theron as the face of the fragrance comes after the actress joined the perfume brand in 2004.

The luxury goods company LVMH, which owns Dior, said in a press release: “For more than two decades, the fragrance has been a brilliant and faithful companion for women around the world, a perfume of a strong, liberated and independent woman, which perfectly resonates with Rihanna’s personal story. ”

The “Diamonds” singer called her new position at the head of the recognizable perfume “both an honor and a mission.”

“This fragrance, which I have known and loved for so long, means so much to women,” she said, according to the post. “It is more than a perfume, it is a companion and a reference. I am especially moved to join this adventure and contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Rihanna appears lit up in gold in the elegantly shot film.

Christian Dior/Youtube

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Véronique Courtois, CEO of Parfums Christian Dior, said of the collaboration: “We are incredibly proud to welcome Rihanna to the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its brilliance.”

“The exceptional talent, boldness and stunning beauty of this absolute star is the ideal embodiment of the radiant, powerful Dior femininity that transcends generations. Christian Dior would definitely adore her!”

Categories: Trends
Source: HIS Education