Storm Reid on the Swimsuit She ‘Selfishly’ Wanted to Include in All Her ArashiBlu Collections (Exclusive)

With each ArashiBlu Storm Reid collection, she has brought a little bit of herself into her creations.

Not only that Euphoria star tried on every prototype for fit before it went into production over the past two years of her collaboration with PacSun, but she helped choose the fabrics and design the silhouettes and made sure her favorite color was in every drop.

“Selfishly, I always try to add a blue swimsuit to every collection, because blue — baby blue — is my favorite color,” she told PEOPLE exclusively while discussing her latest collaboration with the brand. “Any of the blue swimsuits are automatically my favorite, and I try to make them extra special.”

Storm Reid in her PacSun swimwear collection.

Courtesy of PacSun

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There really is a new blue bikini in the latest Storm Reid x PacSun collection, her sixth and final drop, with 12 new swimwear for the retailer. Prices start at $29.95 and sizes range from XXS to XL. Each of the brand’s collections felt like its own little capsule, and Reid says she took a pared-down approach for this latest one, keeping everything on the simple side.

“With our other collections, we’ve added hardware and done lighter colors, and I think for our last collection, we just wanted to go a little more on the simple path, but still have very cute swimwear cuts,” Reid, 20, says. “We have the ribbed pink, which is one of my favorites, or even the patterned one, which is a little busy, but still the colors are muted and very minimalistic.”

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Working with swimwear seemed like the right move for Reid, she says, because not only is she a creative person, but she’s always loved collecting swimwear and rocking it. As a summer baby (she was born on July 1st), she loves the sun and is quick to admit that her collection of suits is big – and has only gotten bigger since working with PacSun.

Storm Reid Pacsun Swim Collection

Storm Reid in her PacSun swimwear collection.

Courtesy of PacSun

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During her two years working on the ArashiBlu collections, Reid says she learned a lot by being part of the process and was very grateful for how much PacSun allowed her to be involved. She set out to create swimwear that would appeal not only to PacSun customers, but that she would like to add to her own collection.

“My goal was to create a swimwear collection that was fashionable but also affordable,” she says, adding that she wanted people to feel “comfortable” in the suits she designed. “I think we’ve achieved that with each collection and I think it’s only gotten better with each collection.”

Reid also took her mother, Robyn Simpson, along for the ride, which she says was “awesome.”

“She is always there to help generate ideas and tell the team where we need to add something and take something away. But I’m so glad I get to work with my mom, because she’s not only there to support, but to add her wisdom to everything we do,” says Reid.

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That includes passing on sage advice to her daughter, which Reid shared with PEOPLE two years ago when she started this journey. It was advice that Reid said she uses for red carpets, but translates to any of those moments when she needs confidence: “You wear the clothes. The clothes don’t wear you.”

“It’s a phrase that sounds very simple, but it’s very deep,” the actress said at the time. “I think my confidence actually comes from my mom, and she’s always empowering me and letting me know that I look beautiful and wear things for myself, not for others.”

Storm Reid Pacsun Swim Collection

Storm Reid in her PacSun swimwear collection.

Courtesy of PacSun

Reid has certainly taken this message to heart over the years, as she recently expanded on it while talking about modeling her latest bikini collection for PacSun. She says that while she looks cool and confident in the campaign photos, she doesn’t always feel that way — and that’s okay.

“I don’t always feel very confident in my swimwear, or even in my clothes sometimes,” she admits. “But if you just feel comfortable in what you’re wearing, like wearing the right swimsuit or clothes for you, that always helps. I accept all my feelings and try not to beat myself up in any situation — if I don’t feel that way today, that’s okay. Move on. We will try again another day. Loving yourself is a process.”

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Storm Reid Pacsun Swim Collection

Storm Reid in her PacSun swimwear collection.

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Courtesy of PacSun

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This might be the conclusion of Reida’s “amazing” venture with PacSun, but she leaves with a lot of gut feelings about how much she loved everything about the project. She’s helped create dozens of versatile swimwear — at an affordable price — for customers who have given her so much positive feedback.

It is a project that she started as a teenager and which only fueled her love for fashion and creativity.

“It’s been an amazing process working with PacSun,” she says. “They managed to make my dreams come true. It’s a wonderful feeling to be able to create something, put it out into the world and have people appreciate and love it.”

“It’s always a cool feeling when a collection drops and sells out or girls say they want this swimsuit they love,” she adds. “It’s a blessing to see these things happen. Every time the collection dropped, I just felt so grateful for the love it received.”

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Source: HIS Education

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