A record number of people watched Super Bowl LVIII on Sunday.
An average of 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 after the NFL teams met at Allegiant Stadium in Las Vegas, according to initial CBS numbers based on Nielsen Fast National and Adobe Analytics data.
That includes 112 million viewers who watched the Chiefs’ big win on CBS Sports, marking the largest audience in network history, according to a CBS statement. At the same time, Super Bowl LVIII was also the most watched Super Bowl in history.
Final Nielsen data will be released Tuesday and includes numbers taken across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports, Univision and NFL digital properties such as NFL+.
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Travis Kelce of the Kansas City Chiefs at the 2024 Super Bowl.
Michael Owens/Getty Images
Patrick and Brittany Mahomes have a day of family fun at Disneyland after winning the 2024 Super Bowl.
Last year’s Super Bowl, in which the Philadelphia Eagles lost to the Kansas City Chiefs, held the previous US viewership record with 115.1 million viewers.
More famous faces, including the Kardashian-Jenners, the Biebers and Lady Gaga, attended the 2024 Super Bowl, along with Taylor Swift.
The “22” hitmaker flew from her Eras Tour performance in Tokyo on Saturday to Sin City to cheer on her boyfriend Travis Kelce alongside some of her famous best friends, including Blake Lively and Ice Spice.
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Patrick Mahomes of the Kansas City Chiefs at the 2024 Super Bowl.
Michael Owens/Getty Images
Travis Kelce sings along to ‘You Belong with Me’ while clubbing with Taylor Swift — and includes a sweet change to the ‘Love’ verse
The match also saw Usher entertain the crowd with an amazing Halftime Show performance with Alicia Keys and HER. The musician has had a string of hits including “Caught Up,” “Love in this Club” and “Yeah!”
However, despite the huge viewing figures, the 2024 Super Bowl failed to break the world record for viewing of sporting events set by the 2022 FIFA World Cup final in Qatar.
Nearly 1.5 billion worldwide watched Argentina beat France 4-2 on penalties during the final held at Qatar’s Lusail Stadium on December 18, 2022.
Categories: Trends
Source: HIS Education