Texas Music Icon Wade Bowen Takes the Lead Role in Music Video for New Single ‘Rainin on Me’ (Exclusive)

An icon on the Texas music scene for more than two decades, Wade Bowen has released a total of nine records so far in his career — following a somewhat standard philosophy for each.

“As artists, we want our albums to feel cohesive,” Bowen, 47, tells PEOPLE in a recent interview. “You want [the songs] go together and you want everything to make sense.”

But during the recording of his tenth studio album, he felt the tide turn a bit. “I feel like I had a little more freedom with this album because I feel like people are more inclined to listen individual songs a little more than them ever has,” Bowen says of his upcoming album Fly intoset for release on May 10th. “I allowed it [the songs] take a breath and let them do their own thing a little more than I’ve ever done with previous albums.”

Flyin by Wade Bowen.

Kindness

Really, Fly into it takes listeners on a sonic roller coaster of sounds, but finds its cohesiveness in the way each song contains a soul-filling honesty. It’s a similar adventure Bowen says he would have found himself listening to the Eagles as a kid.

“Their songs were playing so big and had so a lot of energy, but there were also mid-tempos and melodies that felt a little magical,” recalls Bowen, who often includes the Eagles’ 1979 hit “Heartache Tonight” in his ever-changing set list. “I think when you have a song like ‘Take It to the Limit’ that’s so smooth and beautiful and amazing and then you have ‘Life in the Fast Lane’ that hits you right in the ass… that’s what it’s all about works. That’s the impact the Eagles had on me.”

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And that influence can be heard loud and clear Fly intoan impressive 12-song record including three songs that came directly from outside writers.

“I love writing songs,” explains Bowen, who will begin a special series of shows in May in his hometown of New Braunfels, Texas, with longtime friend and collaborator Miranda Lambert. “But every now and then when a friend sends me a song and I cut it, you know I absolutely love it or it’s something I wouldn’t have written.”

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Portrait of Wade Bowen

Wade Bowen.

Nick Livingston

One of those friends was fellow country artist Chase Bryant, who works as a track writer Fly into such as “Mary Jane”.

“I just hear this tune being sung every night,” Bowen says of the catchy song written by Bryant and Jon Randall. “I think it’s just one of those anthem-style tunes. I’m looking for songs that I can bring to my shows and get people to sing them to us.”

Bowen says he also fell in love with “Mary Jane” because it was so simple.

“It’s just so simple, but still so beautiful,” explains Bowen. “Sometimes the simple songs really turn out to be the best. When I heard that, I really believed that this could be one of those that could really ignite our career and really be a home result for us.”

Portrait of Wade Bowen

Wade Bowen.

Nick Livingston

Another home run looks set to be the first single from the upcoming album, “Rainin on Me,” a catchy song that Bowen co-wrote with his good friend Randy Montana and whose music video is premiering exclusively on PEOPLE.

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“I really wanted to make a video like I’ve never made before – one that has a lot more movement,” says Bowen, who takes the lead role in the video. “This song has a lot of energy, so I wanted it to be a lot of clips and a lot of back and forth and a lot of anger and a lot of yelling and screaming on the screen!” He is laughing. “I wanted people to feel a little bit of anxiety while watching it.”

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Portrait of Wade Bowen

Wade Bowen.

Nick Livingston

Fly into it also features a performance by none other than Dallas Cowboys great Troy Aikman, who serves as the football announcer during the opening of Bowen’s lovable song “Friday Night”.

“I had his posters on my walls as a kid,” Bowen admits with a laugh. “So that was a lot of fun for me.”

Fun is the name of the game for Bowen these days, as hinted at on the title track “Flyin,” which he co-wrote with Heather Morgan and Eric Paslay.

“As I got closer to finishing this record, I realized that a lot of that song was really about me,” says Bowen. “I was caught up in some things, caught up in my life and I really didn’t take time just to enjoy myself. And I ran really, really fast without taking the time to stop and enjoy life. I smile through it and I hope people feel that when they hear this record.”

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Source: HIS Education

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