TikTok’s “Erm, What the Sigma?” Meaning


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This article was co-authored by wikiHow staff writer Bailey Bujnosek, B.S. Bailey Bujnosek is a writer from California. She holds a bachelor’s degree in English literature and a bachelor’s degree in psychology from the University of California, San Diego. Her essays, articles and interviews have appeared in Nylon, Highsnobiety, V, Teen Vogue and elsewhere. She also published creative works in various literary magazines. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of all facts cited and confirming the authority of its sources. Find out more…

TikTok has spawned another confusing meme: the expression “Um, what sigma?” You’ve probably heard the joke in the viral TikTok audio where voices that sound like Squidward and Spongebob repeat the phrase. Or have you heard Gen Z and Gen Alpha people around you saying “Um, which sigma?” as a joking reply. Wondering what exactly that means? Read on for a breakdown of the nonsensical meaning of the meme, how to use it, and where that TikTok sound comes from.

“Um, what’s sigma” is a nonsensical saying that pokes fun at “sigma” memes. It originated from a viral TikTok audio in which voices that sound like Spongebob and Squidward repeat a phrase. It can mean “What the hell,” but social media users often say it ironically to poke fun at the nonsensical nature of Gen Alpha slang.

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