Sparc Group, a full-service lifestyle brand operator, has announced the appointment of Todd Krinsky as Reebok’s next CEO on September 7, 2022. Todd Krinsky will succeed Matt O’ Toole, who has been with the brand for nearly 15 years and will advance his career at Reebok’s new parent company, Authentic Brands Group, in 2023. O’Toole will become Authentic’s executive vice president Brands.
Todd Krinsky has also worked for the Bolton-based sportswear giant in various positions for more than three decades, most recently as a member of the brand’s senior management team. He was most recently Senior Vice President of Reebok Design Group (RDG). Krinsky will take over the new position and lead the team to adopt new growth tactics for the company, such as unusual partnerships and brand activations.
We are proud to announce that Reebok veteran Todd Krinsky will take the helm as Reebok’s new CEO after serving as a member of the brand’s senior leadership team in the over a decade. For more information: https://t.co/GHBWR9guFi pic.twitter.com/FsdTZDml0T
– Reebok (@Reebok) September 7, 2022
Everything you need to know about Reebok’s new CEO
Todd Krinsky has been with the sportswear company for more than three decades. He started his career in the post office and started selling shoes at the age of 16. He was transferred to the product development department, where he made shoes since he was an avid shoe collector and Basketball player with a hobby of selling shoes.
He then went to Asia to work at an R&D manufacturing facility in Korea to learn about manufacturing before returning to the US in 1999. In 2001, he joined Paul Fireman at the bar culture development agency. youth and was tasked with overseeing RBK’s music and basketball fields. . He enlists the help of celebrities like Jay-Z and 50 Cent to motivate and connect young people.
He was appointed general manager of the Performance business unit in 2018 and most recently vice president of the firm. Reebok’s classic business grew double-digit year-over-year under his supervision. Krinsky’s goal is to build and expand his great reputation in the field of bodybuilding. Its goal is to combine exercise with a better lifestyle for its customers and customers who are interested in both fashion and fitness.
Krinsky has held various management positions at the firm, including leading the basketball, skating and coaching divisions, as well as leading the sports and entertainment marketing and RBK divisions. He attended Ithaca College from 1988 to 1992 before joining Reebok in the Letter Room.
More on Reebok’s newly hired CEO, Todd Krinsky, and his future plans.
Krinsky also oversaw the expansion of Reebok’s Classic division, which built on a focus on iconic models like the Club C and Classic Leather. In an official press release, Krinsky spoke about his new job at the company:
“I’m excited to start my new job as CEO of the brand and company I’ve had the privilege of building and growing for over three decades.” When I first walked in the door as a Reebok intern, I was struck by the brand’s commitment to innovation and authenticity. I am delighted to be working with the entire Reebok team to unleash the full potential of Reebok on a global scale.”
In her new role, Krinsky will continue to work at the brand’s headquarters in Boston, MA. He will report to Sparc Group CEO Marc Miller. Marc Miller also commented on hiring Krinski.
“As we expand the brand’s senior management team, we focus on preserving Reebok’s core principles.” Todd is a product visionary with significant track record in the sports industry and we are confident he will drive the next wave of growth for Reebok.”
Sparc Group recently announced two new members to its senior management team, in addition to Krinski. Erika Swan has been promoted to senior vice president of global operations and procurement at RDG, while John Moore has been appointed senior vice president of US commercial markets.