Travis Scott Is in a Love Triangle with Emily Ratajkowski and Anok Yai in the Music Video for ‘I KNOW ?’

Thanks to Travis Scott, Emily Ratajkowski is a video star again for the first time in years.

On Tuesday, the rap superstar, 32, released a visual for his utopia song “I KNOW ?,” in which she stars alongside model/author, 32, and rising fashion star Anok Yai.

The trippy video, directed by Scott and frequent collaborator Dave Meyers, appears to be inspired by one of the lyrics on the song: “Upstairs is like a low, my new bitches be the best / I’m lookin’ at her, when she starts pretending into you / Now you’re starting to screw me over… is that you, is that her?”

Emily Ratajkowski; Travis Scott; Anok Yai.

Taylor Hill/Getty; Frazer Harrison/Getty; Stephane Cardinale – Corbis/Corbis via Getty

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Spending time in a stunning but isolated mansion in the Hollywood Hills, the hip-hop star can’t seem to quite get his mind together—whether it’s due to drugs, heartbreak, or lust.

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The video opens with the Grammy-nominated artist living side-by-side with the lover played by Ratajkowski — they never cross paths, but do everything in tandem as if she’s a figment of his imagination that he can’t let go of. Once Yai comes to ASTROWOLD In the artist’s life, reality begins to blur and he struggles to stay clear about who he is with until he tries his best to stay present.

Emily Ratajkowski and Travis Scott in ‘I KNOW ?’ music video.

Travis Scott/ YouTube

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Aside from the lyrics it draws inspiration from, the sexy, moody visuals reflect the song’s warped sound, in which Scott reiterates his realization that his drug use can be a detriment to his relationships.

Ratajkowski last appeared in the music video for the song “Inseparable” by Russian artist Dima Bilan in 2016, and famously starred in a series of videos for popular songs such as “Fast Car” by Tai Cruz, “Blurred Lines” by Robin Thicke and Pharrell Williams and Maroon 5 “Love Somebody” in the early 2010s.

“I KNOW?” was released as the fourth single from the rapper’s fourth studio album utopiawhich arrived in July 2023. The song reached the top 20 on the Billboard Hot 100 shortly after its release.

Travis Scott’s ‘Utopia’.

Courtesy of Cactus Jack and Epic Records

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Visual album for utopia titled Circus Maximus was released alongside it, and the “Goosebumps” rapper also shared music videos for tracks like “God’s Country,” “Hyaena” and “Topia Twins” featuring guest appearances from Rob49 and 21 Savage, among others.

The hitmaker’s latest hit is currently nominated for Best Rap Album at the upcoming Grammy Awards, earning him his 10th career nomination from the Recording Academy.

It was announced earlier this week that Scott is now among the star performers at the event who will take the stage at the awards ceremony, which will take place on February 5th at the Crypto.com Arena in Los Angeles.

Categories: Trends
Source: HIS Education