What Is Jirai Kei & How Do You Style It?


Download the article Find out the dark origins behind this bright aesthetic

This article was co-authored by wikiHow staff writer Marcus Pruitt, B.S. Marcus Pruitt is a staff writer at wikiHow. Marcus graduated from Illinois State University with a bachelor’s degree in journalism in 2023. He was all over Chicago’s creative scene, writing about emerging artists, musicians and designers for small publications before transitioning to freelance writing. As a freelance writer, Pruitt has focused on topics such as mental health, social justice and media representation. His documentary, Portrait of Jelani: Grief, Art and Remembrance, won the Audience Award at the 2023 Foxtail Film Festival. Throughout his career, Pruitt wrote with the purpose of helping others, which led him to wikiHow. Here, he enjoys writing articles that make it easier to navigate the big ideas in readers’ lives. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of all facts cited and confirming the authority of its sources. Find out more…

Jirai kei is a Japanese aesthetic born from fugitives on the streets of Kabukicho. It is characterized by cute black, white and pink flowing clothes, bows and ribbons that contrast with the sharp personalities of those who wear them. Jirai kei is often frowned upon in Japan due to the lifestyle of those associated with it, but there are just as many positives that come from this aesthetic. In this article, we’ll take a deep dive into jirai kei, explain what it is, how to form it, look at its origins, and more.

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Jirai Kei is a Japanese subculture whose members wear bright clothing with frills to contrast the edginess of their personalities. Their outfits are inspired by the Jirai Kei aesthetic, characterized by large anime-like eyes, exaggerated makeup, pink and black flowy outfits with ribbons, bows and Sanrio figurines.

  • Jirai kei puts a lot of emphasis on fake guns and box cutters as a way to get revenge on someone who has hurt you or to hurt yourself. Be careful when adopting this aesthetic and be careful not to hurt anyone. Thanks Helpful 0 Not helpful 0
  • Be careful to separate the jirai kei lifestyle from the jirai kei aesthetic. The Jirai kei lifestyle is associated with heavy drinking, drug use, self-harm, and other dangerous behaviors. Thanks Helpful 0 Not helpful 0

Categories: How to
Source: HIS Education

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