Check out what is the New TikTok Challenge here and learn how to perform these TikTok Creative Challenges, become a pro, and have some fun.
What is the New Tiktok Challenge?
TikTok creators employ challenges as the primary means to engage individuals in discussions and prompt interaction with their content. Essentially, they inspire people to create videos performing specific actions or tasks by issuing challenges. These challenges often gain visibility and, at times, become viral due to relevant accompanying hashtags.
Even if you’re not an active TikTok user, it’s highly likely that you’ve come across references to TikTok challenges. Occasionally, news articles highlight TikTok challenges that urge individuals, particularly teenagers, to engage in unwise or destructive behavior. For instance, there was a problematic trend called the “devious licks” challenge, which encouraged young people to steal items from public spaces.
It caused significant issues in school districts a while back but has fortunately lost popularity since then. Nevertheless, the majority of TikTok challenges are enjoyable, entertaining, and harmless. The inappropriate challenges that gain widespread attention are the exception rather than the norm.
Tiktok Creative Challenge
TikTok is launching an exciting new feature called the Creative Challenge, aimed at promoting collaboration between creators and brands. This initiative provides creators with a platform to showcase their video content to brands and offers an opportunity to earn money through ad partnerships.
The Creative Challenge allows creators to participate in brand-posted challenges where they can submit their content for review by the brand. This could potentially lead to paid collaborations, giving creators the freedom to express their creativity through video ads and fostering authentic partnerships with brands.
Upon joining the program, creators gain access to valuable resources including a dedicated Creator Community group and a Mentor Program, which encourages knowledge sharing among creators. To be eligible for the Creative Challenge, creators must be at least 18 years old, have a US-based account, and have a minimum of 50,000 followers. All video submissions are required to adhere to TikTok’s Community Guidelines to ensure a safe environment for all users.
Brands have the opportunity to select up to 30 ad creatives from each challenge. The revenue generated from these campaigns is shared with the chosen creators, providing an additional avenue for monetization within the app. Moreover, creators can qualify for performance-based bonuses, further enhancing their earning potential through the program.
The Creative Challenge initiative shares similarities with TikTok’s recently introduced “Open Applications” process, although it is more inclusive and open to a wider range of applicants within the app. Both initiatives aim to facilitate connections between brands and relevant creators, fostering fruitful collaborations.
Ensuring fair compensation for top creators is a priority for TikTok, especially as competition from platforms like Meta (formerly Facebook) and YouTube continues to grow. Platforms that offer attractive opportunities and potential earnings are more likely to attract and retain the best talent in the industry.
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Participating in the Creative Challenge can be a fantastic opportunity for TikTok stars, providing them with the chance to earn additional income from their videos. Although the revenue share may be limited, consistent engagement with these challenges can pave the way for a sustainable cash flow, enabling creators to pursue content creation as a full-time career.
Top 10 Tiktok Challenges 2023
Now that you have a clear understanding of the potential benefits of TikTok challenges, let’s explore various types of challenges you can create. Each option offers unique features and benefits for your brand and its community, ranging from funny to serious tones.
1. “In 2023, I Will” Challenge
This challenge is self-explanatory. Participants create a video showcasing what they plan to do in 2023, whether it’s traveling or starting a new job. It’s a perfect and thoughtful way to kick off the new year on TikTok. From a branding and community-building perspective, this challenge offers versatility.
Brands can align with positive personal goals, similar to Dove soap’s discussions about beauty. By mentioning your brand but not overpowering the content, you can effectively engage the audience.
2. Core Memories Challenge
The Core Memories Challenge invites TikTokers to capture memorable aspects of their lives to revisit in the future. It can serve as a nostalgic reflection on the past year, making it ideal for the holiday season or graduation period.
For established brands targeting younger audiences, this challenge presents an opportunity to tap into nostalgia. It can reignite interest in products that were beloved by previous generations but may have been overshadowed by newer options. Nostalgia has a powerful influence on consumer behavior, and leveraging it can generate increased TikTok views and potential sales.
3. Journaling
Many struggle with journaling, particularly when life gets busy. Promoting a journaling challenge encourages your audience to engage in a meaningful activity as part of their New Year’s resolution.
Journaling-related TikTok challenges also foster brand community by strengthening individuals’ connections with your brand and allowing community members to know each other better. When the enjoyment of a particular product serves as a bonding factor, it can translate into increased sales and a more cohesive community.
4. Learn Something New
Learning is always in vogue. Whether it’s a new hobby, a fun fact, or a fresh perspective on an old interest, sharing information with others can be both fun and engaging. Creating a challenge around learning and sharing encourages audience participation and generates valuable engagement.
Icebreaker challenges involving knowledge sharing are commonly used in professional gatherings, highlighting their effectiveness in fostering connections. By incorporating this challenge into your TikTok strategy, your brand can also reap the benefits of increased engagement and brand exposure.
5. Show Us Your Drawers
In the “Show Us Your Drawers” challenge, participants reveal the contents of any non-private drawer they use for storage, such as a desk or kitchen drawer. While this challenge may not attract a large number of participants, it provides an opportunity for TikTokers to exhibit their organizational skills.
You can start the challenge by showcasing a drawer filled with your brand’s products or featuring an employee’s drawer proudly displaying their favorite branded item. This approach encourages participants to showcase their use of your products, generating user-generated content and promoting your brand.
6. Take a Picture of Yourself with This Item
This simple yet effective challenge involves taking a picture while holding or displaying a specific item. You can choose a particular product from your line to make the challenge more specific or ask participants to show themselves with their favorite product from your brand, such as “show yourself with your favorite Pepsi product.
This challenge presents excellent opportunities for influencer marketing, as influencers can showcase your product and invite their followers to participate. Your employees can also display their favorite products, fostering engagement and allowing a wide range of responses. Challenges involving product pictures of this nature serve as powerful marketing tools since people tend to desire items they can picture themselves with, increasing the likelihood of conversions.
7. Share Something That Makes You Happy
This easy challenge serves as a way to connect with your audience on a personal level. Participants simply share something that brings them joy, and you can choose to associate your brand with these TikTok challenges or keep them separate. Sharing moments of happiness is a memorable approach for brands, as it enhances brand awareness and creates positive associations.
This type of challenge is particularly popular during the holiday season when families gather and celebrate together. The beauty of this challenge is its limitless possibilities, as people find happiness in various things like pets, babies, job promotions, or remarkable experiences.
8. Make Someone Laugh
Laughter is contagious, making TikTok challenges that encourage laughter immensely popular. However, humor is subjective, and not every piece of content will resonate with everyone. To cater to different tastes, participants can get creative by sharing funny stories or creating skits and jokes to entertain the audience. The main goal is to create an enjoyable and lighthearted experience for everyone involved.
9. Tell Me About Myself
Among TikTok challenges, the “Tell Me About Myself” challenge is the most personal. Participants share aspects of themselves with their followers, ranging from hobbies to their favorite things. For brands, this presents an opportunity to highlight corporate values or unique aspects of their products. For example, a brand that prioritizes sustainably sourced cocoa can emphasize this aspect.
From a user perspective, this challenge allows individuals to witness the diversity of users who share a love for a particular product or brand. When executed effectively, this challenge can extend beyond the initial brand community and create a broader sense of connection.
10. Do Something Different Every Day
This challenge encourages people to try something new each day. Whether it’s exploring a new hobby or adopting a healthier lifestyle, brands can leverage this TikTok challenge to inspire their community.
If you have a photography-oriented brand, participants can document their daily photographic adventures. The key is to align the challenge with your brand’s values and encourage users to incorporate your products or services into their new experiences. By motivating individuals to step out of their comfort zones and associate positive change with your brand, you can foster stronger brand loyalty and engagement.
Incorporating these diverse TikTok challenges into your marketing strategy offers opportunities to engage with your audience, build a stronger brand community, and increase brand awareness. Remember to be creative, stay true to your brand’s values, and provide a positive and enjoyable experience for participants.
Which Types of Challenges Are Prevalent on Tiktok?
There are various types of TikTok challenges, each with its own unique characteristics. Here is a breakdown of the main challenge types:
1. Community challenges
These challenges originate from viral questions or trends circulating within TikTok. They are specific to particular communities or niches and typically do not gain widespread viral attention across the platform. Community challenges focus on niche-specific actions that are relevant to the community’s interests rather than being a general topic.
2. Niche challenges
These challenges are specific to communities tied to particular interests such as beauty, fashion, gaming, and more. Within these communities, unique challenges emerge that resonate with the audience and often feature mentions of brands or products that are particularly relevant to that specific community. However, the challenge itself is not centered around promoting the brand.
3. Branded challenges
These challenges are campaigns initiated by brands to promote their products or raise awareness. They often collaborate with content creators or influencers. Branded challenges provide excellent opportunities for influencer marketing, as influencers frequently introduce the challenge to their audience. The success of branded challenges can be tracked through associated hashtags, comments, and other metrics. Additionally, the content generated from these challenges can be repurposed on other platforms like YouTube Shorts or even in commercials.
What is Tiktok?
TikTok and Douyin, owned by ByteDance, are dynamic short-form video hosting services that have taken the world by storm. Users have the freedom to share videos of varying lengths, spanning from 3 seconds to 10 minutes. Since their inception, these platforms have experienced immense popularity on a global scale.
In October 2020, TikTok achieved a remarkable milestone by surpassing 2 billion mobile downloads worldwide. Notably, Morning Consult recognized TikTok as the third-fastest growing brand of 2020, trailing only Zoom and Peacock.
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Categories: General
Source: HIS Education