In the busy world of business tycoons, some names stand out for their resilience, innovation and commitment. One such name is Parag Desai, the man behind the success of Wagh Bakri, a well-known tea company. His journey is not only a story of entrepreneurial spirit, but also a testament to the power of unwavering determination and hard work.
Parag Desai, CEO of Gujarat-based Gujarat Tea Processors and Packers Limited, known for its Wagh Bakri tea brand, tragically passed away at a private hospital in Ahmedabad on late Sunday night. 49-year-old Desai was admitted to hospital for injuries sustained in a freak accident near his home. He leaves behind his wife Vidisha and daughter Parisha, who mourn his untimely death.
Early Life of Parag Desai
As stated on the company’s official website, Parag Desai earned an MBA degree from Long Island University in the USA. He played a key role in the group, overseeing the sales, marketing and export departments.
Mr. Desai, whose father Rasesh Desai was a director in the Wagh Bakri Tea Group, was an integral part of a family deeply rooted in the tea industry. Born in 1947, Rasesh Desai, a visionary third generation entrepreneur, played a key role in transforming Wagh Bakria into the third largest packaged tea brand in India. His dedication and strategic acumen were instrumental in the brand’s growth and success in the competitive tea market.
Under the guidance of Rasesh Desai, Wagh Bakri not only rose to fame in India but also gained global acclaim. His commitment to quality, innovation and customer satisfaction has taken the brand to new heights, making it a trusted choice for tea lovers across the country.
Rise of Wagh Bakri
Under the leadership of Parag Desai, Wagh Bakri, a company that started in 1892, underwent a significant transformation.
He incorporated modern business strategies while respecting the rich heritage and traditional values that the brand represented. Through his visionary approach, Wagh Bakri has expanded his reach globally, becoming a household name not only in India but also in various countries around the world.
Categories: Trends
Source: HIS Education