Creators on TikTok are pretending to be AI to leverage a lucrative trend and capitalize on its unique appeal.
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Why are People Acting Like AI on TikTok?
People are acting like AI on TikTok primarily to capitalize on a unique and lucrative trend that emerged on the platform. This trend involves creators pretending to be Artificial Intelligence (AI) or Non-Playing Characters (NPCs) during their live videos. Instead of engaging in traditional content, such as teaching or discussing their daily lives, these creators simply react to virtual “gifts” sent by their viewers in real-time.
The “gifts” on TikTok are virtual items that viewers can purchase and send to creators during their live streams. These gifts appear on the screen and range from items like sunglasses and cowboy hats to ice cream and corn. While the idea of sending virtual gifts may seem like harmless fun to viewers, it’s important to note that these gifts come with real monetary costs, and the creators receive a portion of the money spent on these gifts.
The allure of this trend lies in its earning potential. Many creators have reported making substantial amounts of money from their live streams. Some have claimed to earn up to $4,000 per month, making it a financially attractive opportunity for content creators looking to monetize their presence on TikTok.
Creators who participate in this trend don’t need to engage in elaborate discussions or showcase any particular skills. They simply need to react to the gifts in real-time, as if they were AI or computer-generated characters. By doing so, they appeal to viewers who find the concept amusing and entertaining, leading to increased gift purchases and revenue generation for the creators.
The trend’s origins can be traced back to Asian and anime communities on TikTok, where it gained traction before spreading to a wider audience on the platform. As the trend gained popularity, more creators joined in, further fueling its growth and reach. Despite some users expressing annoyance at their feeds being filled with AI livestreams, overall, people seem to support the creative ways content creators are finding to earn extra income on TikTok.
The trend allows for a bit of lighthearted fun and showcases the creativity of content creators who can entertain their audience with minimal effort.
How to use the AI face filter on TikTok?
To use the AI face filter on TikTok, follow these steps:
- Open the TikTok app and click on the plus button to access the camera.
- Tap on the effects button, represented by a magnifying glass icon.
- Use the search function to look for the ‘AI face’ filter and scroll until you find it.
- Select the filter and adjust your face to fit within the template provided.
- Wait for the countdown and let the app capture your picture.
- In the textbox labeled ‘transform into,’ type the desired morphed face you want, such as ‘a cowboy in space’ or ‘a firefighter in the rain.’
- Tap ‘Create’ and patiently wait for the filter to process and display the result.
Artificial intelligence (AI)
Artificial Intelligence (AI) refers to the intelligence exhibited by machines or software, as opposed to human beings or animals. AI has found diverse applications, including advanced web search engines like Google Search, recommendation systems used by platforms like YouTube, Amazon, and Netflix, virtual assistants like Siri and Alexa capable of understanding human speech, self-driving cars developed by companies like Waymo, generative or creative tools such as ChatGPT and AI art, and AI systems competing at the highest levels in strategic games like chess and Go.
The inception of AI as an academic discipline dates back to 1956. Over the years, the field has experienced cycles of optimism, followed by disappointment and reduced funding. However, since 2012, when deep learning techniques surpassed previous AI approaches, there has been a significant surge in funding and interest in AI research.
AI research encompasses various sub-fields, each focusing on specific goals and using particular tools. Some traditional goals of AI research include reasoning, knowledge representation, planning, learning, natural language processing, perception, and support for robotics. A long-term objective within the field is to achieve general intelligence, which involves the ability to solve arbitrary problems effectively.
To tackle these challenges, AI researchers have integrated a wide array of problem-solving techniques, including search algorithms, mathematical optimization, formal logic, artificial neural networks, and statistical, probabilistic, and economic methods. AI is an interdisciplinary field, drawing insights and expertise from psychology, linguistics, philosophy, neuroscience, and many other scientific domains.
TikTok, known as Douyin in mainland China, is a short-form video hosting platform owned by ByteDance. Users can upload and share videos on the platform, with durations ranging from 3 seconds to 10 minutes. Since their inception, both TikTok and Douyin have achieved immense popularity globally. In October 2020, TikTok’s mobile downloads surpassed a staggering 2 billion worldwide, highlighting its widespread appeal.
The platform’s rapid growth and impact were recognized by Morning Consult, which ranked TikTok as the third-fastest growing brand of 2020, trailing only Zoom and Peacock. This success can be attributed to its engaging and creative content, attracting a vast and diverse user base.
TikTok’s dominance in the online space was further highlighted when Cloudflare ranked it as the most popular website in 2021, surpassing even tech giant Google. This achievement solidified TikTok’s position as a leading force in the digital landscape, shaping the way people consume and interact with short-form videos worldwide.
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