Why Taylor Swift Ditched Her Signature Romantic Glam for Edgier Look at 2024 MTV VMAs

Every time Taylor Swift steps out on the red carpet, the internet rushes to decipher her look, from head to toe. That’s because the pop icon is known for her skillfully planted outfit Easter eggs. (Never forget her 2024 Grammys watch choker!). And her 2024 MTV VMAs moment was definitely a success on all fronts.

Swift seemingly went punk in her head-turning Dior look, featuring a check bustier top with attached skirt, paired with velvet hot pants and caged gloves, plus Stuart Weitzman thigh-high boots. Her entire look had Swifties buzzing about “Reputation Taylor’s Version” once again. The singer has yet to drop a re-recorded version of her 2017 chart-topping album, which many of her loyal historians believe will be the next reissue record.

But her glamor was what really felt Reputation-coded for us. It also felt like a 90s supermodel. Swift changed her signature classic, bright, crimson lip shade to an orange-red cinnabar shade. Her dark charcoal smoky eye and exaggerated winged liner rounded out the look Tail sense of appearance.

Her hair was also less polished, styled in a textured bombshell.

Taylor Swift 2024 MTV VMAs.

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Swift’s 2017-2018 Reputation The period was characterized by sharp, whimsical color palettes, smoky makeup looks, vampy lips, snake symbolism, and plenty of over-the-knee boots seen during her tour and award show appearances at the time.

Taylor Swift Puts a Sexy Twist on a Plaid Corset in a Vampire Look at the 2024 MTV VMAs — And It’s Great Reputation

Taylor Swift performs on stage during the opening night of her 2018 Reputation Stadium Tour at University of Phoenix Stadium on May 8, 2018 in Glendale, Arizona.

Taylor Swift performs on stage during the opening night of her 2018 Reputation Stadium Tour at University of Phoenix Stadium on May 8, 2018 in Glendale, Arizona.

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She was also known for a light 90s grunge aesthetic with plaid prints.

99.7 NOW! Presented by POPTOPIA

Taylor Swift Performs on 99.7 NOW! Presented by POPTOPIA in 2017. Steve Jennings/WireImage

Taylor famously did his own glam for her Folklore album during the Covid 19 pandemic. Her look has become synonymous with sharp red lips and winged eyeliner.

At the 2022 VMAs, Swift chose beauty icon Pat McGrath for her makeup moment. McGrath then took to Instagram to call the singer his “angel” and shared a preview of the makeup she used.

NEWARK, NEW JERSEY - AUGUST 28: Taylor Swift attends the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo Arturo Holmes/FilmMagic)

Arturo Holmes/FilmMagic Every look Taylor Swift has worn at the VMAs since her first appearance in 2008.

“TAYLOR-MADE BEAUTY💎💎💎 ‘Surprise! I was SO EXCITED about this! The MOST ADORABLE @taylorswift in #makeupbypatmcgrath at @mtv #VMAs 2022 totally #patmcgrathlabs,” McGrath wrote before listing the products used on Swift’s face, including that legendary bold red lip, thanks to LiquiLUST Legendary Wear Matte Lipstick in Elson 4.

Swift famously wore the same shade in her “Bejeweled” music video. The 2024 MTV VMAs air on September 11 at 8:00 PM ET/PT live from the UBS Arena in New York City.

Categories: Trends
Source: HIS Education

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