Arby’s has your back if you want to ditch your New Year’s resolution early and indulge in a cheat day.
For a short time this month, the fast food sandwich chain will offer customers an easy way to indulge by putting a creative twist on its menu.
For the week in mid-January — January 13-17, to be exact, which the company points out is the week most people break their New Year’s resolutions — Arby’s will introduce its “New Year, Same You” menu, designed specifically so customers can enjoy your choice of cheat day in peace.
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During this special promotional exercise, Arby’s will temporarily rename some of its more popular menu items, dressing them up in a health-conscious facade.
For example, the classic Double Beef ‘N Cheddar sandwich will be masquerading as a “Salad with Dressing” that week, while the Jamocha Shake will be rebranded as a “Green Smoothie.” Even the Crinkle Fries will be included in the promotion for the week, going as “Steamed Vegetables” for the promotion period.
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At participating locations nationwide, customers will be able to walk up to the counter and confidently order a “Salad with Dressing” (in keeping with their health-focused New Year’s resolutions), only to leave with a Double Beef ‘N Cheddar stashed safely in their bag — without any sideways glances. other patrons, friends or family. Even their bill will read with the name of their falsely healthy choice — building a tasty facade. While not every fast food company is jumping on the bandwagon to help their customers cheat their decisions like Arby’s, many other companies offer promotional deals on their items during the holiday season to attract customers to their stores. Wendy’s, for example, has a new offer for the new year.
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On Jan. 6, the company announced that — for a limited time only — hungry shoppers will be able to score a 2-for-$7 deal on four of its fan-favorite items. This special offer applies to Classic Chicken Sandwich, Spicy Chicken Sandwich, Dave’s Single and 10-piece chicken nuggets (crispy or spicy).
The offer will end on March 2nd, giving fans less than eight weeks to get some of the savings.
Also on the New Year’s list: On Jan. 7, McDonald’s partnered with wrestler-turned-actor John Cena and announced the launch of a new McValue menu. The McValue menu will include a $5 meal deal and several other in-app offers. Every Friday in 2025, app users can claim free medium fries with any $1 purchase.
Categories: Trends
Source: HIS Education