Blackpink’s Jennie Kim Strips Down for Artsy Calvin Klein Ad: Get an Exclusive Look Behind the Scenes

• Jennie Kim stars in Calvin Klein’s Spring 2024 campaign, alongside Kendall Jenner, Idris Elba and BTS’s Jungkook.
• The campaign highlights Kim’s “playful confidence” and highlights new Calvin Klein pieces, including the “Minimalist” underwear line.
• Kim, a member of Blackpink who also starred in HBO Idol, is the global ambassador of Calvin Klein since 2021.

Jennie Kim for Calvin Klein.

Mert Alas

Jennie Kim is the quintessential girl who can transform from South Korean pop star to ’90s cool girl with the right attitude, outfit, and script — like a Calvin Klein ad.

The Blackpink rapper and Calvin Klein global ambassador, 28, takes center stage in the latest edition of the brand’s Spring 2024 campaign, which showcases Jennie’s “playful confidence” and pairs it with the brand’s iconic jeans and underwear.

Recorded by Mert Alas, the Idol star and It girl meet their style match with Calvin Klein’s seasonal collection, which focuses on “relaxed simplicity” and “classic designs with a timeless, youthful attitude.”

Kendall Jenner is the ultimate NYC cool girl in Calvin Klein’s new campaign: watch the exclusive BTS video

Jennie Kim for Calvin Klein.

Mert Alas

Some of the highlights include the new Intense Power underwear and the Minimalist underwear collection created for “expressive, seductive comfort”.

Jennie is definitely selling us “seductive comfort,” as she effortlessly poses in a CK-branded bra and bikini bottoms in an exclusive behind-the-scenes video shared with PEOPLE. She goes from walking around the art studio to working on the set, without changing intimate people of a different skin.

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human interest stories.

Jennie Kim for Calvin Klein.

Mert Alas

And since it’s not a denim-less CK ad, Jennie also rotates between the classics.

In one photo, she’s wearing nothing but a baggy denim jacket over a bra and bike shorts, creating an ultra-relaxed look. But it turns into a sexy vibe when swapped out for a pair of ’90s straight-leg jeans.

A whole new attitude is introduced when Jennie throws on a white miniskirt, tank top and boots for one shot, and shorts styled with an open sweater that reveals her navel for another, which just goes to show how diverse the collection is and Jennie’s bombshell aura.

Idris Elba fronts his first campaign for Calvin Klein: Catch an exclusive look inside the sexy photo!

Jennie Kim for Calvin Klein.

Mert Alas

This isn’t the first time Jennie has stripped down for a Calvin Klein ad since joining the megawatt ambassador line-up in December 2021.

Last May, Jennie and the brand developed their partnership with a limited edition of a select capsule. The line gave fans a glimpse into Jennie’s everyday style with her favorite edgy sportswear and feminine pastel lounges and underwear included in the line.

“I wanted to bring a personal touch to these pieces, which you will see reflected in the fit, color palette and details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” Jennie shared in press release.

Calvin Klein takes on Kendall Jenner, BTS’s Jungkook and the newly named Idris Elba star in the first three parts of the star-studded campaign for Spring 2024. Each showcased their unique flair from elegant quiet luxury to bare-knuckle fashion to stylish menswear.

Categories: Trends
Source: HIS Education