Blake Shelton is getting super involved with his branding.
Ahead of his 2025 Friends & Heroes Tour, the country singer, 48, revealed some of the new products he’s been working on.
“Besides having a new single that I’m signing to a new record label, I’ve also taken a little more control over my merchandise this year,” he said in an Instagram video posted on Nov. 22. Shelton released “Texas” on Nov. 14 and signed with BBR Music Group/BMG Nashville earlier this year.
Shelton added that he thinks his previous concert merch was “embarrassing” and that his solution to rectifying that is this collection, which includes a set of four $15 red mugs with the phrase “I Drink, Get Over It” emblazoned on them and T – a shirt that says “I bought this shirt from Blake Shelton” over a candid photo he found on his phone’s camera roll.
Blake Shelton Reveals 2025 Friends & Heroes Tour Dates With Trace Adkins, Craig Morgan & Dean Carter
“People are currently in a situation where they just want honesty. I decided, man, I’m sick of going out there and looking at these shirts that are overproduced and mean nothing to anyone. So I designed this shirt right here,” he said in the video.
He captioned the post: “Taking matters into my own hands… The new merchandise you designed is truly out now!!! Not at all.”
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Shelton’s Friends & Heroes Tour 2025 will kick off on February 27th in Lexington, Ky. at Rupp Arena and conclude with his performance at the Bryce Jordan Center in State College, Pa., on March 22.
The 12-date North American run will include special guests Craig Morgan, Deana Carter, Trace Adkins and Emily Ann Roberts.
“The Friends & Heroes tour is one of my favorite tours because as a fan I can’t think of a cooler concert to see,” Shelton said in a statement.
Blake Shelton ‘Stopped Everything’ After Years on the ‘Hamster Wheel’. Now Making ‘Big, Big Changes’ (Exclusive)
Shelton told PEOPLE about the “big, big changes” in his career — including his exit from the Vote and teaming up with close friend Carson Daly on their show Barmageddon — combined with using the time off to embrace a slower pace at home with wife Gwen Stefani and his three stepsons, reignited his passion for country music.
“The last few years, especially since I retired VoteI was just kind of trying to be very careful about the next thing that I’m going to do, be careful about it and make sure that I’m not doing things just because I’m more on the hamster wheel,” he shared. “It happens, and before you know it, you say, ‘My God, where have the last 10 years gone?'”
“It was just time for a new chapter, honestly. And I’m ready for it,” he said of “Texas.”
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Categories: Trends
Source: HIS Education