The beauty scene just got even hotter with a new collaboration that turned out to be a match made in heaven.
Viral cosmetics brand elf Cosmetics has joined forces with online dating app Tinder on a makeup collection designed to inspire daters to feel confident while making new connections.
“elf and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further inspires the trust of our community,” Kory Marchisotto, director of marketing for elf Beauty, shared in a press release.
“The majority of Tinder users are between 18 and 30 years old, so working with their favorite beauty brand was a no-brainer,” adds Melissa Hobley, Tinder’s head of marketing.
elf X Tinder launches new limited edition collaboration “Put Your elf Out There”.
elf Cosmetics/Tinder
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The epic crossover debuts with the elf x Tinder “Put Your elf Out There” collection, a $45 kit that covers all the basics for a glamorous date.
There’s the All Slick No Ick Face Primer, the Set-Utationship Setting Mist and the Tinder Box Lip Trio with two lip oils and a mini lip liner, all of which come in a red make-up case that makes it easy to dress up on the go.
The collaboration also features $4 It’s a Match Stick Lippies (disposable lipstick “matches”) and individual Tinder Box Lip Trios, which retail for $18.
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Harry Jowsey appears in a campaign for elf Cosmetics and Tinder.
elf Cosmetics/Tinder
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If all this couldn’t get you to swipe right, Elf Cosmetics and Tinder’s new campaign featuring Harry Jowsey will.
“[Dating] it’s all about having fun, accepting who you are and being bold. I love being able to bring some comic relief to an experience that can sometimes be a bit nerve-wracking, while also helping people feel more confident!” Dancing with the stars alum, 27, tells PEOPLE via email, adding that he was “thrilled” to be involved in the partnership.
Despite being known for his appearances on dating shows like Too hot to handle and A perfect matchJowsey also admits that she even gets “butterflies” when she meets her matches. But she hopes that this campaign and the products in it can help everyone own their style and feel confident before the meeting.
For his part, Jowsey always makes sure he looks “fresh”.
Before a date, she usually shaves, styles her hair and preps with her favorite beauty products, including All Slick No Ick primer. “It’s legal. It’s great for prepping my skin before a big night out, even as someone who doesn’t wear makeup except in front of the camera,” she says, adding that it makes her feel “cute”.
Jowsey also makes sure to dress to impress. “I like to be casual but sharp. Maybe a nice clean shirt, jeans and clean sneakers. I think it’s important to feel comfortable, but also to show that you’ve put in some effort.”
He also incorporates a few other routines (listening to a playlist that matches his vibe, working out) to prevent first date jitters. “Your getting ready routine is the perfect opportunity to play around, experiment with your look, and set the tone for your date,” she says.
Now, question number one: what’s Harry Jowsey’s idea of a perfect night out?
“Something low-key, but fun,” he tells PEOPLE. “Maybe mini golf, arcade. I think it’s important to keep calm so you can actually get to know each other. It takes the pressure off and gives you a chance to have fun. Besides, I’m always in the mood for a little friendly competition!”
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Categories: Trends
Source: HIS Education