Everything We’re Eyeing from Target’s Exclusive Black-Owned Fashion and Home Brands — Starting at $5

It’s Black History Month and many retailers are celebrating black-owned and black-founded brands.

Target is part of that group, partnering with fashion and homegrown brands, creators and students from HBCUs (Historically Black Colleges and Universities) to create exclusive products for its Celebrate Black History Month outlet.

With more than 100 items available, the collection is curated with eclectic and colorful finds. Accessorize your wardrobe with a roomy purse, stunning hair wrap and other pieces starting at just $5. If you’re looking for new and interesting items for the home, consider buying a zodiac calendar from Be Rooted or a blanket designed in collaboration with an expert quilter.

We’ve rounded up 12 fashion and home finds — all $45 or less — from black-owned brands at Target. Keep scrolling to add these top picks to your virtual cart.

The best home accessories and fashion from black-owned brands at Target

• Gee’s Bend quilted purse, $5
• Winnie Weston Unframed wall art, $8
• Gee’s Bend coaster set of four, $10
• House of Aama Hair Wrap, $12
• Be Rooted 2024 Wall Calendar, $12.99
• Gee’s Bend Satin-Lined Cuffed Beanie, $13
• Be Rooted Mug and Wine Set, $14.99
• Gee’s Bend pillow, $20
• Soul and Joyful tote, $25
• House of Aama Long Sleeve Turtleneck Sweater, $30
• Gee’s Bend Lap Throw Blanket, $40
• House of Aama High Neck Maxi Knit Dress, $45

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Gee’s Bend Cuffed Hat with Satin Lining

Goal

Buy at Target $13

Customers are already calling this beanie a “must-have” for your wardrobe. Knitted from a blend of polyester and acrylic, the stretchy cap can be adjusted to different hair types and styles. The interior is lined with satin to help textured hair retain moisture and prevent frizz. Shop the style in neon green and bright blue.

House of Aama Turtleneck sweater with long sleeves

Goal

Buy at Target $30

Rebecca Henry and Akua Shabaka, the mother-daughter duo behind House of Aama, have teamed up with Target to make culturally resonant fashion accessible to everyone. This striped turtleneck stands out as a stylish option to wear through spring thanks to its lightweight mesh fabric that has a touch of spandex for comfort and flexibility. Grab a cozy piece from the unique collection for just $30.

Be Rooted mug and wine set

Goal

Buy at Target $15

This Be Rooted mug and wine set is designed to give you an “instant mood lift when you need it most,” according to the brand. With a cozy illustration, the mug will encourage you to curl up with a cute book, while the cheeky stemless wine glass will encourage you to relax during a bachelorette party. Just be sure to hand wash both glasses at the end of the night to preserve the designs.

Gee’s Bend Throw Pillow

Goal

Buy at Target $20

The women of Gee’s Bend, Alabama have been making colorful quilts for centuries, and this line is a celebration of their legacy. Gee’s Bend quilter Caster Pettway collaborated with Target to design this decorative and soft pillow. Measuring 18 x 18 inches, the accent pillow features a black and white geometric print on one side and solid red on the other. The cotton, quilted fabric is soft, while the polyester filling provides extra comfort on a chair or couch.

Head over to Target to check out even more collaborations with black designers.

Winnie Weston Unframed Wall Art Prints

Goal

Buy Target $8

Gee’s Bend four-piece placemat set

Goal

Buy at Target $10

House of Aama hair wrap

Goal

Buy at Target $12

Soul and Joyful bag

Goal

Buy at Target $25

Gee’s Bend Lap Throw Blanket

Goal

Buy at Target $40

Categories: Trends
Source: HIS Education