Christmas is about to get even more fiery.
Fireball Whiskey has launched a “drinkable” stocking “filled with 35 glasses of Fireball’s sweet cinnamon flavor” that is “designed to bring warmth to your holiday celebrations,” according to a company statement obtained by PEOPLE.
Fireball also encourages customers to “clap” their socks off in an effort to relieve family stress caused by the holidays.
“We at Fireball strive to give people what they didn’t even know they always needed. And as it turns out, the holidays aren’t all merry and bright,” Danny Suich, global brand director for Fireball, said in a statement.
According to a 2024 Fireball survey, 62% of Gen Z and 59% of Millennials say holiday stress leaves them “secretly wishing they could slap a relative during holiday gatherings.” In the same survey, more than half of both groups admitted that they prepare for vacations with their families by stocking up on alcohol.
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Fireball whiskey socks.
courtesy of Fireball Whiskey
To prepare for the launch, Fireball consulted with professional power-slapper John Davis. Davis — who jokingly said he’s “trained for this all his life” — recommends people “kneel” in front of the socks for the most optimal slap possible.
The brand has also released festive digital ads in preparation for the launch featuring comedian and influencer Hannah Stocking.
Stocking, dressed in a red and white holiday sweater with a fireball motif, lists the various things that can be done with the product. “Hang him! Hit him! And pour!” she says cheerfully looking straight into the camera.
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The holiday-themed item doesn’t mark the first unique release of Fireball this year. In October, the brand announced its plans for “Crierball” – a whiskey made from the actual tears of lost football fans.
An official statement obtained by PEOPLE at the time revealed that the tears will be collected at some of the biggest football games of the year, before going through an intensive sterilization process.
Football fans can expect to be able to drink whiskey during the 2025-2026 football season.
The Fireball Whiskey Stocking is currently available at select retailers across the United States for $24.99.
Categories: Trends
Source: HIS Education