This article will discuss the IPL 2023, which is worth over $15 billion. The Indian Premier League (IPL) is said to have reached a trade value of over $15 billion, a landmark achievement for Indian cricket. This incredible achievement confirms the tournament’s status as one of the most lucrative and beloved cricket leagues in the world. A number of elements, such as the IPL’s large fan base, exciting on-pitch action, and shrewd marketing tactics, are responsible for the league’s growing commercial success. With star-studded lineups and entertaining cricket action, the Indian Premier League (IPL) has become a formidable force in the world of sports.
IPL brand value exceeds $3 billion
The business value of the IPL has been valued at a whopping Rs 1.3 lakh crore ($15.4 billion) in a recent survey conducted by Houlihan Lokey, a renowned international investment bank, cementing its position as one of the most valuable sports leagues in the world. The value of the IPL brand has also been estimated at Rs 26.6 billion ($3.2 billion), highlighting its significant impact on the sports and entertainment sector.
The rapid increase in the market value of the IPL is a testament to its continued effectiveness and growing popularity. The league has outperformed other elite sports clubs globally in terms of valuation, proving its dominance in the market. The great financial performance of the IPL can be attributed to the huge fan base it has, the lucrative sponsorship deals it has landed and the television rights deals it has been signing continuously.
MS Dhoni’s Chennai Super Kings highest brand value
Also, according to Houlihan Lokey, Chennai Super Kings have a brand valued at around Rs 1760 crores ($212 million), followed by Royal Challengers Bangalore ($195 million), Mumbai Indians ($190 million), Kolkata Knight Riders ($181 million) and Chennai Super. Kings ($212 million) The Women’s Premier League (WPL), launched by the Board of Control for Cricket in India (BCCI) earlier this year, is on its way to becoming another unicorn soon, according to Cricket-listed Houlihan Lokey. US New York Stock Exchange IPL for the first time in this effort.
According to the source, the IPL estimate was $15.4 billion in 2023. This is more than 80% from last year. Last year it was $8.5 billion. The growth came when the rights to IPL were sold to Jio Cinema and Disney plus Hotstar. The social media platform has paid a lot of money to the IPL. Currently, OTT is very useful. The IPL and film producer community greatly benefits from OTT platforms. Follow pkb news for more updates.
Categories: Trends
Source: HIS Education