Jennifer Lopez Is Here to Upgrade Your Lip Care Game With JLo Beauty’s New Beso Balm Lip Mask (Exclusive)

Jennifer Lopez is ringing in the holiday season with a new lip product that’s a chef’s kiss.

On Nov. 2, the JLo Beauty founder introduced the Beso Balm Ultra-Hydrating Lip Mask ($19), which plumps, smooths, and conditions lips.

The launch was a natural next step for the star, who counts lip care among her ultimate must-haves.

“Everyone has those few products that we reach for throughout the day. And lip balm is that for me,” Lopez tells PEOPLE exclusively.

“It’s really a product that you throw in your bag, one that you keep by your bedside table. Whether I’m putting on makeup or I’ve just washed my face and I’m going to sleep at night, that’s the last thing that happens. So after creating the skin care product, I said, ‘We need a great lip balm. That’s what’s missing,” says Lopez.

Jennifer Lopez launches JLO Beauty Beso Balm.

But true to everything Lopez puts her heart into, this is not your average lip balm.

“This should have ended my search for the perfect lip balm, so I wasn’t willing to compromise on this formula,” she says. Texture was very important to me. It’s buttery and has a glossy finish. So you can wear it during the day, but if [apply] a little more at night, it’s really a hydrating mask.”

“There’s nothing like a glossy finish to instantly look put together. It has become the finishing touch on makeup-free days and glamorous days. And I’d be lying if I said I didn’t still want to look a little glamorous when I climb into bed at night.”

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The one thing that Lopez “drives my team crazy about” is his scent, she says. “We created a sweet flan de vainilla fragrance that I’m obsessed with. It took over a year to get everything right.”

Lopez says there’s one way she knows she’s found the salve: when all the samples are gone.

“You know it’s a winning formula when everyone around you is trying to steal your samples. They say: ‘You don’t need this, do you? Will you get more?’ And then mine would disappear. But I think it’s good to have a problem,” he says with a laugh.

Jennifer Lopez launches JLO Beauty Beso Balm.

Since launching JLo Beauty in January 2021, Lopez says she’s still “excited” about releasing products.

“I only put things out into the world if it makes me feel really good. So I’m honestly just counting the days until everyone can try it.”

Not only has that day arrived, but in a few days, on November 6, Lopez will be releasing six holiday gift sets (available at jlobeauty.com), two of which will include a new balm.

The Gloss & Glow Duo ($49) pairs lip care with Lopez’s mini size of her signature That JLo Glow Serum, while the aptly named Jennifer’s Edit ($56) targets the face, lips and bum with a lip mask as well as a mini face serum, Firm + Flaunt Targeted Booty Balm and That Star Complexion Booster.

Jennifer Lopez launches JLO Beauty Beso Balm.

The sets are meant to help capture a moment of self-love and self-care, which are at the heart of Lopez’s beauty philosophy.

“It really is [about] accepting who you are, improving it and taking care of yourself. This is what I always wanted to share with the world when I created JLo Beauty. It’s about skin confidence.”

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She continues: “I want other women to be who they are. There is nothing more powerful than a woman who knows who she is and owns it. I mean, we all have disconnections, we’ve all made mistakes, but those imperfections are what make us wonderfully unique.”

“To me, that’s really what it’s all about and what JLo Beauty is all about: inside-out beauty, self-love, self-care. It’s all tied together to really make you the best version of yourself in every way.”

Jennifer Lopez launches JLO Beauty Beso Balm.

Courtesy of JLO Beauty

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Next up for Lopez? Soaking up the holiday season with your loved ones.

“I’ve always loved holidays since I was a little girl, but I’ve really embraced them since I had kids. Baking cookies, decorating, dressing up, party music, gift giving, I really can’t get enough of it. But I definitely like spending quality time with my family.”

Categories: Trends
Source: HIS Education