Keith Urban Says Wife Nicole Kidman Didn’t Expect Her Fan-Favorite AMC Ad to Become ‘This Cultural Thing’

Keith Urban didn’t predict that Nicole Kidman’s commercial for AMC Theaters would become such a hit.

During Friday’s episode of Criss Angel’s Talking junkies podcast, the country star, 56, opened up about her wife’s 2021 commercial for the company and explained why she initially took part in it.

“She did it because she loves movies, we love movies. And those were tough times for movie theaters,” Urban said, referring to the drop in ticket sales amid the pandemic. “So AMC asked her if she would do a commercial for AMC, and it was a no-brainer for her to be a part of it.”

“Never in a million years [was she] expecting it to be a cultural thing.”

Nicole Kidman and Keith Urban at the 57th Annual CMA Awards.

Christopher Polk/Variety via Getty

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Kidman’s viral ad has been a fan favorite for the past two years, and AMC CEO Adam Aron previously described it as “iconic and revered” during the 2022 earnings call.

The ad follows the movie star, 56, as he walks into an AMC theater after a rainstorm, announcing, “We come to this place for magic.”

“We come to AMC Theater to laugh, to cry, to care, because we need it, all of us,” she continues in the ad. “That indescribable feeling we get when the lights go down and we go somewhere we’ve never been before — not just having fun, but kind of reborn, together.”

As for the viral nature of the ad, Kidman said GQ during an interview in 2022 that he “can’t tell you why it worked or why it went viral.”

“But what I can tell you is that the response is a direct result of the amount of people coming back to theaters to enjoy the movies. And that’s exciting,” she said.

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Keith Urban and Nicole Kidman at the ‘Golden Compass’ premiere in 2007. Dave Hogan/Getty

As Urban mentioned during his guest appearance on Talking junkiesKidman was also behind his return to performing at the start of the pandemic — specifically coming up with the idea of ​​playing shows at a Nashville drive-in in 2020.

“We’re sitting there one morning and I thought, ‘I can’t wait to play, where can we play?’ And she says, ‘What about the car?'” Urban recalled.

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“I say, ‘What do you mean,’ and she says, ‘We could put a stage at the base of the screen and then everyone’s in their cars and you can just play the show.’ I said, ‘This is amazing.'”

Elsewhere in the podcast, Urban was asked what it’s like to be married to a famous woman, and he explained, “The truth is, I’m married to an extremely down-to-earth, cool, laid-back, ordinary girl who happens to be famous.”

Kidman and Urban, who married in 2006, have two daughters, Sunday Rose, 13, and Faith Margaret, 12. Kidman is also the mother of two children from her previous marriage to Tom Cruise, Isabella Jane (30) and Connor (28).

Categories: Trends
Source: HIS Education