Martha Stewart Expands CBD Line with Flavors ‘Plucked Straight from My Own Orchards’ (Exclusive)

Martha Stewart is expanding her already robust line of gummies with the addition of CBD.

“The original gummies were inspired by a trip to Paris where I tried them for the first time fruit pâté, a French treat that is as delicious as it is beautiful,” Stewart, 82, tells PEOPLE exclusively about her sugar-dusted ultra-soft CBD gummies.

“I was an early adopter of CBD and became an advocate because I experienced firsthand the benefits of adding CBD to my health and wellness routine,” she explains.

But, she says, “So many CBD gummies I’ve tried have been disappointing because of the hard, chewy texture and unpleasant aftertaste, so I wanted to elevate the category by making CBD more accessible and a more enjoyable experience.”

Martha Stewart enjoys gummies from her new expanded line of CBD products.

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Stewart has created three new gummy-like products: Sleep, Chill (each with 25 mg of CBD) and Extra Strength (with 30 mg of CBD), which she says were chosen for PEOPLE to “target those most common needs — like are better sleep and stress relief — with a higher dose of CBD.”

Below, the details behind her expanded line:

How did you choose the flavors for the new products?” For these gummies, we combined sophisticated, artisanal flavors that I’ve long enjoyed as staples in my recipes, often harvested directly from my own orchards and kitchen garden.

“The new line features a mix of ingredients, like the citrus blend of tangerine, yuzu and pomelo found in Chill gummies, so they feel like a decadent treat that just happens to have therapeutic effects.”

Martha Stewart is expanding her CBD line.

Martha Stewart CBD

Which of the new products are your favorites and why?” Like many people, I choose CBD products based on my needs at the time, which was the inspiration behind the new line of co-actives.

“This time of year, my schedule of work, travel, and entertainment gets very busy. I’m on the go from Thanksgiving to New Years, so quality sleep is absolutely essential. Martha Stewart CBD Sleep Gummies contain 25 mg of CBD plus 3 mg of melatonin, so I take them in the evening to make sure I’m well rested.

“Chill gummies contain 25 mg [of CBD] and 50 mg of soothing l-theanine, so they are convenient to take during the day when you are dealing with a huge to-do list. Extra Strength gummies have 30 mg of CBD — our highest dose — and are meant to act quickly on common pains like headaches or back pain.”

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Martha Stewart.

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What do you think is the biggest misconception about CBD and CBD products?” The biggest misconception I hear is that CBD is a fad or a trend that won’t last. After launching our first Martha Stewart CBD products in 2020, I saw quite the opposite. Many people started incorporating They incorporate CBD products into their daily wellness rituals, just as they would with their morning vitamins or a cup of tea before bed.

“I think people also sometimes assume their CBD product isn’t working if they don’t feel a strong and immediate wave of calm or relief. For me, it’s more about achieving an absence of stress, anxiety or physical discomfort. Just like we used to say ‘an apple a day keeps the doctor away away’, I believe incorporating CBD into your daily life can prevent those highs and lows and help you feel calmer.”

Does Snoop Dogg use any of your products? “I shared various things from my CBD line with Snoop and he enjoyed them in the recording studio. Snoop actually helped inspire the creation of the line!”

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Categories: Trends
Source: HIS Education