Travis Kelce’s Jersey Sales Spike ‘400%’ After Taylor Swift Attends His Chiefs Game

Travis Kelce jerseys are in high demand now that the Super Bowl winner has been spotted with Taylor Swift, Fanatics, the NFL’s e-commerce partner, said Monday.

“Yesterday, Travis Kelce was one of the top 5 best-selling NFL players and saw a nearly 400% jump in sales across the Fanatics network of sites, including NFLShop.com,” a Fanatics spokesperson told PEOPLE. (TMZ first reported the increase in sales of Kelce’s jersey.)

Travis Kelce.

Christian Petersen/Getty

Travis Kelce Laughs Off NFL Commentator Taylor Swift’s Jokes Amid Dating Rumors: ‘Well Played’

The big boost came less than 24 hours after Swift, 33, was seen attending the Kansas City Chiefs star game against the Chicago Bears on Sunday. Rumors of their relationship have been swirling for weeks, but after Swift was seen cheering on Kelce, the skin-tight No. 87 jersey became a hot commodity.

The “Shake It Off” singer appeared on national television during the game as she cheered from a private suite at Arrowhead Stadium. During the game, she was seen laughing with Kelce’s mom, Donna Kelce.

Taylor Swift reacts during the game between the Chicago Bears and Kansas City Chiefs at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri

Taylor Swift.

David Eulitt/Getty

“In her RED era,” the NFL tweeted Sunday with a video of the two seemingly enjoying themselves while watching it on the field.

Both wore the colors of the team, which happens to be the title of Swift’s 2012 album. Red.

After the Chiefs won the game 41-10, the NFL shared a TikTok video showing Kelce, 33, and Swift walking side by side through the halls of Arrowhead.

In the clip, the Grammy winner smiled as she chatted briefly with the cameraman, saying, “Hey, how’s it going?”

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Last week, Kelce was a guest at The Pat McAfee Show podcast and joked that he “threw the ball in her yard” after seeing Swift perform at Arrowhead Stadium during her Eras Tour stop there in July.

Taylor Swift performs on stage during the "Taylor Swift | The Eras Tour" at Foro Sol on August 24, 2023 in Mexico City, Mexico.

Taylor Swift performs at Foro Solo on August 24 in Mexico City.

Hector Vivas/TAS23/Getty

“I saw you rocking on stage at Arrowhead [Stadium]”, he recalled the conversation with the “Enchanted” singer. “You might have to come see me rock the stage at Arrowhead and see which one is a little brighter.”

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At the end of July, during his New heights with Jason and Travis Kelce podcast with his brother Jason, the Chiefs tight end mentioned the failed attempt to pass his number to the stars.

“I was disappointed that she doesn’t speak before or after her shows because she has to save her voice for the 44 songs she sings,” he said before sharing his plan to introduce himself.

“If you go to Taylor Swift concerts, there are friendship bracelets, and I got a bunch of them there, but I wanted to give Taylor Swift one with my number on it,” he said.

Taylor Swift and Travis Kelce Relationship Story Timeline

Taylor Swift and Travis Kelce.

Bryan Bedder/Variety via Getty; Chris Polk/Variety/Penske Media via Getty

Travis Kelce told Patrick Mahomes on Friday that Taylor Swift is coming to Sunday’s game

An insider later told PEOPLE that it’s still “super, super early” since they met.

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“They’re dating,” the source added, noting that Swift and Travis met before she arrived at the game. “This was Taylor’s first time meeting mom and dad and they all enjoyed it. She was super relaxed and reserved hanging out with his friends and family.”

Categories: Trends
Source: HIS Education

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