Viral Tradwife Loves Halloween, but Gets Backlash from 'Very Sensitive' Community for Spooky Content (Exclusive)

11 months out of the year, Alexia Delarosa actively stays away from the tradwife community on the Internet. The usually viral housewife shares the audience with her fellow stay-at-home social media stars, who also prepare elaborate, made-from-scratch recipes, homeschool their kids and dress in puffy sleeves and floral skirts

Not all tradwives give their videos the same comedic flair that has captivated Delarosa’s 648,000 Instagram followers, but her playfulness makes her stand out; this does not exclude her from the world of saleswomen.

In October, however, it’s a different story. Delarosa, 31, loves Halloween, and her content proves her passion all month long. She posts videos of her decorations: “Let’s Haunt the Chicken Coop,” she captioned a video of herself hanging a witch’s hat from her flock’s wooden ceiling and lowering fake spider webs from wired windows.

She also shares the themed foods she cooks and bakes during the season, like the “spooky Halloween breakfast” — chocolate covered cobweb pancakes — she made for her sons Archie, 4, and Arlo, 2, in a video posted on Oct. 7.

Not that Delarosa decided to separate herself from the other women come October. In fact, she tells PEOPLE, it’s the other way around.

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“A lot of my audience is the merchant community, very Christian-based,” says Delarosa. “There’s definitely a percentage of them that are like, ‘There is absolutely no Halloween. It’s evil, it’s satanic. Why would you promote this?’ It’s a small percentage, but they’re definitely there.”

It’s no surprise that Halloween content doesn’t fit the more formal notion of a marketer, since the lifestyle is usually based on religious principles. But Delarosa thinks her seasonal foray into spookier content is generally still in the realm of home crafting. All things considered, it’s less of a vacation from her usual production and more of a month-long vacation from the community of mercantile women.

“October is like the only month [that] doesn’t really appeal,” says the San Diego parent. “The rest of the year, absolutely, because it’s Christmas, it’s homeschooling, stay-at-home mom — very general things that are valued as marketers.”

Alexia Delarosa with sons Archie, 4, and Arlo, 2.

Alexia Delarosa

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From November to September, Delarosa welcomes a community of merchants. She told PEOPLE this summer that she has friends who live a traditional lifestyle, and while she doesn’t identify with all aspects of the trend, she doesn’t reject the label.

If Halloween separates her from her viral peers for 31 days, it’s not really a blow to her online success. If anything, it’s an incentive.

“Engagement is definitely higher on Halloween content,” notes Delarosa. “I just tend to put that content out there as much as possible, because I know people really like it, and it’s really fun for me to make those kinds of videos. And I think it’s fueled by people who don’t. It also helps to comment on those Halloween videos.”

And Delarosa understands why some social media users turn to “gory” or “violent” content for Halloween. She appreciates the creativity some creators put into their extravagant — if darker — content, but personally, Delarosa says she tries not to cross that line. The closest to sinister might be her appreciation of witches, as when she created a midnight margarita mocktail inspired by the beloved 1998 film. Practical magic.

Alexia Delarosa at home with her cat during the Halloween season.

Alexia Delarosa

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“When it comes to Halloween content, I keep it pretty lighthearted… It’s not spooky Halloween. It’s more like Disney spooky vibes, something a kid would enjoy,” she explains. “When an adult says, ‘No,’ I say, ‘Okay, my kids aren’t afraid of a skeleton sitting at our kitchen table.'”

Even if Delarosa’s Halloween Reels and TikToks break away from traditional life, she doesn’t completely abandon philosophy in her performance. With the exception of a few purchased items, she continues her dedication to all things homemade and makes her own children’s Halloween costumes.

This year, she says she wants to make pumpkin combos for the whole family, adding to the growing list of things she makes from scratch, like baked goods and honey made from live bees. She once even made her own paper in a video that has 8.5 million views on Instagram.

Alexia Delarosa in her chicken coop after decorating it for Halloween.

Alexia Delarosa

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Delarosa admits that “everyone has different boundaries” with Halloween, whether it’s just a penchant for light-hearted content like hers or a complete rejection of anything extraterrestrial. But if she wasn’t aware of that fact, she would surely find out, because most of her disgruntled viewers have no problem letting her know they’re upset and unfollowing.

“Every time, every year when I start posting content for Halloween, I inevitably get messages from people like, ‘I have to unfollow you. I didn’t know you supported this holiday. Our values ​​don’t align,'” says the content creator of her louder audience, tradwife.

She explains that negative reactions don’t usually seem to come with malicious or harmful intent.

“They don’t hate because they followed me at one point. So they said, ‘I usually enjoy your content, but I don’t like the darker stuff. I get dark vibes from your content,’ ” says Delarosa. – It’s very sensitive.

Alexia Delarosa decorates her home for Halloween.

Alexia Delarosa

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It’s not like she’s fighting or trying to convince anyone to stay on her page. “But I don’t know why the feelings are so deep about it. We can like different things, and that’s fine,” adds the California-based creator. “If that’s the last straw, maybe you didn’t like me that much to begin with.”

Regardless, Delarosa says she doesn’t dive that deep into Halloween just in the interest of going viral. It’s exciting to create fun, themed content, but making it special for your sons is especially important for mom, who fondly remembers such festivities from her childhood.

“I remember being little and really enjoying it when my parents decorated for the holidays. It just made the season so special,” she recalls to PEOPLE. “I think that’s why I enjoy it so much now, making those memories for my kids and letting them be excited about the whole month of October because there’s something new around the house.”

Categories: Trends
Source: HIS Education