The new unofficial slogan of the state of Minnesota is dunk!
Tourism officials use Timberwolves star Anthony Edwards’ comments to Charles Barkley after the game Within the NBA the co-host admitted that he was not in the land of 10,000 lakes “in probably 20 years.”
Then, as Edwards, 22, said in his trademark hilarious way, “Bring your ass!”
Now, Explore Minnesota — the state’s tourism department — is enticing would-be tourists to do the same with a NSFW tagline.
“Welcome to the state of possibility. Whether you’re planning a visit or thinking about moving, Minnesota is ready to welcome you. In other words…. Bring–,” the tourism board’s website reads, while posting on social media an image of the slogan with the caption “Minnesota is ready for you, basketball fans! 🏀 Let’s go, @timberwolves!”
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The ability to capitalize on the viral comment is thanks in part to the help of comedian and Minneapolis native Jon Savitt, who bought the domain, bringyaass.com, and then redirected the site to Explore Minnesota.
“My legacy,” Savitt quipped on X about his involvement in the new travel initiative.
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Even Minnesota Governor Tim Walz got in on the act, responding to User X’s query with a side-eye emoji after being asked if he could change the state’s tourism slogan.
While neither Explore Minnesota nor the T’Wolves responded to PEOPLE’s request for comment about the campaign, Edwards — and teammate Karl-Anthony Towns — had plenty to joke about after their team defeated the Denver Nuggets in an epic Game 7 on Sunday, 19 . May.
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In the postgame press conference, the duo poked fun at the Timberwolves’ previous underachieving seasons and had reporters milling about in the aisles.
The reporter suggested to the stars that “NBA history” says a team has to “lose big” before it can succeed as a unit. The Minnesota Stars reminded him that they lost in the playoffs last season and the year before, and Towns joked, “How much more do we have to lose?”
Edwards joked, “We’ve been losing for the last 20 years!”
The Timberwolves play the Dallas Mavericks on Wednesday, May 22 in Game 1 of the Western Conference Finals.
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Categories: Trends
Source: HIS Education