Sure, the world knows he’s a serious actor who’s won awards for his dramatic roles, but Jon Hamm has always gone for the funny.
So when Minute Maid Zero Sugar approached him to do an ad that was, well, technically about nothinghe says he loved cheating.
“Yeah, we had fun,” Hamm, 53, tells PEOPLE exclusively. “It seemed like a good opportunity to make fun of commercials in a meta way. We had a really great director named Clay Weiner, who was a really, really funny guy. I’d seen his work before and I thought, ‘Oh, this the guy will suit me well.’ And I was right. So they were able to capture a really great view of this.”
Hamm, who has also appeared in ads for H&R Block and Hellman’s, says it’s important to get creative input from the companies he works with.
“Obviously at the end of the day we’re selling booze, but it’s nice to be able to do it in a creative way and have fun with it. I think that really resonates with customers,” he says.
The ad, promoting Minute Maid’s new line of sugar-free juices, features Hamm hoping to develop the character of the ad, but there is no script — no direction. It is not about anything, because well, there is no sugar, and the taste is so good that the product sells itself.
“They were able to get a good look at this,” Hamm explains.
He also notes that he’s been busier than ever lately, recently returning to more dramatic roles, such as playing the power-hungry horse-riding Sheriff Roy Tillman in the final season Fargo.
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“I was comfortable on the horse,” he says with a laugh while filming the series in Calgary. “I wouldn’t say I’m a riding expert by any means, but I feel comfortable. I love horses. There’s something about a horse that changes your perspective. Not only are you five feet taller than usual, but you’re on a half-tin animal and it’s very humbling. You have to trust each other because things can go wrong very quickly.”
Next, Hamm will play a land surveyor in the upcoming Landman from Yellowstone creator Taylor Sheridan, based on the “Boomtown” podcast and centered around big oil in Texas.
“It’s about people running around trying to secure land rights in hopes of speculating and finding oil,” he says. “And all the political stuff that comes with it.”
He’s also moving his family to New York this summer to begin filming Your friends and neighbors.
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“It’s good,” he says, having a lot of work on his plate. “It’s a challenge to plan things, but at the end of the day, it’s more exciting to be busy than to sit and wait for the phone to ring.”
He adds: “The fun part of being an actor is doing something different in everything you act in. If you want to do the same thing every day, there are plenty of jobs that let you do that. But we get to do different things. Our gig is good.”
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Source: HIS Education