Lindsay Hubbard is giving PEOPLE a peek inside her latest venture.
The Summer house star opens Hubb House, a four-bedroom, four-bathroom, four-story rental property in Nashville, Tennessee, designed for guests looking to get away in style.
“It’s perfect for Summer house-a group of friends, just without the cameras,” she jokes. “I’m so excited for people to see it.”
Hubbard, 37, bought the property back in January, just months after ex-fiancé Carl Radke broke off their engagement. “It turns out that 2023 wasn’t so bad for me…” she wrote on Instagram at the time, along with a photo of her signing the paperwork.
The news that Hubbard was entering this venture was a surprise to Bravo fans, but also to Hubbard herself. “It all happened very quickly,” she tells PEOPLE. “I still can’t believe it.”
House Hubb.
Paul Nicol; www.paulnicol.com
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She got the idea when she visited Nashville in October. “I completely fell in love with the city,” she says. “And when I learned that there are large group vacations here every week—with a demographic of people who come without missing a beat for birthday parties, bachelor and bachelorette parties, friend trips, family reunions—I saw an opportunity to target this built-in income system for rental properties and business building.”
From there, Hubbard reached out to a friend at Hallson, a vacation rental company in Nashville, for advice. He connected Hubbard with a real estate agent, who connected her with a mortgage lender to help her sell.
“I did BravoCon in Vegas November 3-5 and then I came to Nashville for the CMA Awards on November 8. And the very next day I looked at three places and picked one. It was like House hunters, except that I was very hungover and sleep deprived. I said, ‘I’ll take that one!’ ”
House Hubb.
Paul Nicol; www.paulnicol.com
The place she chose had a lot of potential, with plenty of guest sleeping quarters, a two-car garage, and places to hang out like an open-concept kitchen/living room combo and a rooftop deck with city views. But to prepare for the guests, a lot of work needed to be done – and quickly.
“We had a very specific fast turnaround time,” says Hubbard. “And thank goodness for Somerled Designs, because I definitely couldn’t do it without them.”
Somerled Designs is an interior and exterior design company that specifically specializes in short term rentals. They got to Hubbard through her connection at Hallson.
“My rental property manager at Hallson said, ‘Here’s a design team that I think is a great fit for you,’ and they hit it out of the park,” says Hubbard. “Not only did they have such great ideas and create such great spaces, but they were so organized, stuck to the timeline and really kept the project on track to make sure we hit that goal. With my background in public relations , I’m naturally a very organized, deadline-oriented person, and they had just that energy. It was a great work match.”
House Hubb.
Paul Nicol; www.paulnicol.com
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The spaces Somerled Designs helped create have a blend of Nashville charm mixed with plenty of Easter eggs for Summer house fans, including a neon sign of Hubbard’s infamous “How many sandwiches did you make me?” line.
There’s even a confessional, where guests can recap their party (and gossip about their other housemates, ‘natch’).
“I mean, how great is that?” says Hubbard. “I don’t know of any other rental property that has a confessional, where these groups of people and guests can come home after a night out on Broadway and talk about their feelings and emotions and the drama that happened that night. Like, ‘Oh, Susie met guy and went home with him. We hope to see her in the morning, or whatever. Trust me, I’ve done a fair bit of it — they’re great.”
The confessional of the Hubb house.
Paul Nicol
Natural elements like wood and brick give the space an industrial feel, while textures like velvet and faux fur add depth. Accents of bright colors, patterned wallpaper, and other neon signs (with phrases like “Giddy up” and “Yeehaw”) add a sense of whimsy to the design.
All the furniture came from Furnitureland South, the world’s largest furniture store. Based in North Carolina, Hubbard handpicked each piece for the property.
“Each room is better than the last,” says Hubbard. “You won’t want to leave.”
The best part might be the rooftop terrace, where guests can lounge by the fire, enjoy a drink with a view or relax in the hot tub. “That was really important to me, to have a moment up there,” she notes. “It really just takes the whole space to the next level.”
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House Hubb.
Paul Nicol; www.paulnicol.com
Coming up with all this was something that came naturally to Hubbard.
“I was a hospitality publicist for most of my adult life,” Hubbard tells PEOPLE. “Part of that is understanding hospitality – how to have fun, going out, restaurants, lounges, bars, clubs, hotels, etc. I’m still a party girl, but I like to entertain a lot more at home. A house that’s so inviting, comfortable and pleasant and which seems like a home to people with an attractive aspect, is really important to me.”
“On the design side, I really worked hand-in-hand with Somerled Designs to create an environment, that when these groups of people come out to Nashville and come home, they feel good and comfortable and at home and want to be there,” she adds. “There might be a night when they say, ‘You know what? I really just want to stay here tonight.’ And I wanted everyone to feel at home.”
House Hubb.
Paul Nicol; www.paulnicol.com
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As for the name, Hubb House, it is something special to Hubbard.
“When I was growing up, my grandparents had a bed and breakfast in North Carolina called The Hubbard House,” says the Bravo star, “And then when I started my public relations firm, I named it Hubb House PR as a tribute to my grandparents, but with a bit of a modern update.”
That expression, like Summer house viewers will know, became a nickname for Hubbard on TV. But naming this property Hubb House was less about a callback and more about following in her grandparents’ footsteps.
“This is ingrained in my blood,” she says. “It started with my grandparents, and now I’m part of that legacy.”
House Hubb.
Paul Nicol; www.paulnicol.com
Pulling all of this off as quickly as Hubbard did is impressive in itself, but even more so when you consider that it all happened after her relationship with Radke, 39, ended in late August.
“When everything happened six months ago, I turned around,” she explains to PEOPLE. “I thought my future in life was going to take a completely different direction this year. Then when it didn’t, I decided to focus on my individual successes and what I consider to be personal success in my life. So that was really my focus.”
She continues to track how her version of success has “changed” as the years have passed.
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House Hubb.
Paul Nicol; www.paulnicol.com
“In my early 20s, it was [to] graduate college and move to New York and start a career in PR. Then it was like, climb the ladder and work as hard as you can, get all the knowledge and experience you can in the field of PR,” she recalls. “Then, in my early 30s, it was like, OK, start own your own public relations firm and then keep it afloat and make it successful in the toughest city to have a business in. And have clients, make a name for yourself, make money and learn the business side of things. By my mid-30s, I was like, ‘OK, well, then my version of success is like now. I’m ready to think about my actual future and settle down.’ And that famous sentence — ‘Engagement, marriage, babies!’ or whatever I said.”
“But engagement, marriage, babies — that’s not the only thing I consider successful for me,” says Hubbard. “I’m a very hard working girl, strong willed and strong minded. … I want to own a home. I want to start a business. I want to focus on my financial future and success.”
Hubbard adds, “My personal financial success is what I consider success right now. I always feel stronger when I’m on my own two feet and don’t have to think about choosing someone else.”
Lindsay Hubbard at her ‘Hubb House’ in Nashville.
Ford Fairchild; @fordfairchild
As for a future in Nashville itself, Hubbard doesn’t rule it out.
“I like it here,” she says. “It’s a great, great city and I have a lot of friends who are here. You know, it’s always been really hard for me to answer questions like, ‘Would you ever move away from New York? Where would you go?’ But Nashville is my answer now. Nashville is the only city I would ever go to if I ever left New York. And I certainly have a lot more room here in Nashville than in New York…”
“What can I say – Nashville suits me well.”
The Summer House premieres Thursday (9 p.m. ET) on Bravo. All episodes can be streamed on Peacock.
To learn more about Hubb House, visit hubbhousenashville.com.
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Source: HIS Education