Taylor Swift’s ‘Trav’ Bracelet Sparked Boom for Missouri Business — and the Kelce Family Were Already Fans! (Exclusive)

The Taylor Swift effect is spreading like wildfire.

Everything Swift touches turns to gold (just ask Travis Kelce and all his new fans), and small business owners and sisters Misha Wison and Ericka Hamilton, the duo behind jewelry brand Erimish, are the latest to learn what it’s like to be a part of the singer’s halo.

After Swift recently wore several Erimish bracelets dedicated to Kelce, including a “Trav” bracelet and an “87” bracelet, Wison and Hamilton have seen a boom in business (pun intended).

Grass bracelet.

87 bracelets. L: Trav bracelet inscription. PHOTO:

Erimish

R: Caption 87 bracelet. PHOTO:

Erimish

Taylor Swift and Brittany Mahomes Shut Down Rift Rumors, Prove Their Friendship Is Still Strong in Final Game

“We have amassed a whole new following and customer base,” Wison tells PEOPLE exclusively. “We’re so excited! We’ve always had products for all ages, but this really highlighted how diverse our selection is.”

Erimish, who is in the Kansas City area and already loved by the Kelce family — Wison tells PEOPLE that Donna Kelce and Kylie Kelce are fans — is a favorite in the Chiefs community. But with Swift’s support, it’s now branching out beyond their Missouri bubble.

“Set Swiftie/KC, we can’t keep stock!” Wison gushes. “Everything else is custom, so it’s made to order, but we definitely kept our girls busy with those orders.”

The sisters say they often give their jewelry to celebrities with no strings attached, and it’s not often they get anything in return, let alone see a Grammy-winning pop star wearing their pieces on national television. Not just once, but several times. So far, Swift has been spotted wearing at least two pieces from Erimish: the Trav bracelet and the 87 bracelet (of which fans can purchase their own copies or customize versions).

“After the game in October, Randi Mahomes [Patrick Mahomes’ mother] gifted Taylor a bunch of Erimish bracelets that had several different custom word bracelets,” Erimish retail director Sarah Fretwell previously told PEOPLE. Of Swift’s “Trav” bracelet, she adds, “It was definitely an option among the other ‘friendship’ style bracelets that sent and/or gifted to Taylor!”

The schoolgirl skirt Taylor Swift wore in Travis Kelce’s latest game isn’t available — but here’s a great dupe

Taylor Swift at the Chiefs game on October 22nd.

William Purnell/Icon Sportswire via Getty I

Every detail of Taylor Swift’s game day style to cheer on Travis Kelce, from ’87 jewelry. to vintage goods

Before Swift even started wearing her Erimish bracelets, Wison says the rest of the Kelce family was already locked into the brand. Perfect for sports fans, Erimish designs can be custom designed to match the team you’re rooting for – and Kylie chose the brand to include in the Eagles Christmas party as one of her favorite things to share with other wives and girlfriends.

“We were lucky,” says Wison.

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

Swiftie/KC bracelet set.

Erimish

Travis Kelce Says He Was ‘Trying To Keep Calm’ When Patriots Show ‘Amazing’ Taylor Swift During Game

Wison previously told Fox4KC that while she and her sister knew Mahomes had given Swift some bracelets, she didn’t know if they actually got to her — until they saw her wearing them on TV.

“We had no idea she still had them. We didn’t talk to Randi or anyone. And then we just saw it all over the news, and we were like, ‘Oh, my God. Is that our bracelet?’ you know, and we were waiting for confirmation, and for sure!” Wilson told the news station.

“We’ve sold more than we could have ever imagined just from that one bracelet,” she said of Style 87. “We’ve gotten a lot of people who didn’t even know we existed. They customize theirs, but a lot of people just order her favorite, you know, 13 and 87, his number. They order those numbers, but we also get a lot of custom numbers.”

Categories: Trends
Source: HIS Education